#410: How To Pickleball Supplements for Dads w/ Tomer Hen
SUMMARY KEYWORDS
austin, razors, dads, brand, audience, supplements, pickleball, talking, content creator, entrepreneurs, listen, influencers, e commerce, conference, product, move, feel, jeremy, cups, create
SPEAKERS
Speaker 3 (50%), Law (33%), Speaker 1 (11%), Eric (5%)
Law Smith
0:00
Alright, let's do this sweat equity podcast and streaming show the number one comedy business podcast in the world.
0:10
You may say that
1
Speaker 1
0:10
you better give a shizz should pragmatic entrepreneurial advice with real raw. Still doing that still do you got to write me better copy I only read what The copy says
Eric Readinger
0:24
GPT let it write the copy is better than that.
Law Smith
0:27
Can you get the flavor of the show? We I mean, there's no one better at comedy meets business in the podcasting world. We're the best in the world at something and that cool?
Eric Readinger
0:38
Yeah, that's a fact. Fucking thing sucks.
1
Speaker 1
0:40
We're gonna have our homie Tomer hen come back on. You know, if you've listened to the episode before he's a bio hacker like that stuff. But he hit us up to come back on and talk about storytelling, finding your niche audience. This is gonna be fine. Listen to us on iTunes, Apple, podcasts, Spotify. If you need a website, which you probably do because you're a human in the professional world, or an entrepreneur or trying to get your side hustle on. Get a Squarespace site. Fuck WordPress. Weebly, Wix. They're all garbage. We ride that Squarespace train route. Whoa, whoa. If you want to get a free trial and hook this show up a little bit, hit up our little hyperlink a hyperlink. Wow. In the description. I use formal. I use the formal protocols. Yeah. And if you want to be our BFFs subscribe to the pod Rated five stars write a little short review little something some makes us feel good. And share this show with a loved one. Or someone who hated one.
Eric Readinger
1:40
Yeah, for someone or you really need that DVD right? And you ship for us.
1
Speaker 1
1:44
You do it. You set it up. I'll read it slowly. And if you want some merch somewhere my deal tank top it's on sweat equity pod.com on our store merch sesh let's get it started.
Eric Readinger
1:57
It's called sweat equity.
Law Smith
2:23
Listening to the sweat equity podcast how's it going?
3
Speaker 3
2:30
It's going well, I just got back from like two weeks in Austin, an E commerce conference with my business partner. Like he's the organizer of the conference and was good. And things are very busy.
Law Smith
2:45
Wait, what let's let's talk conferences. What do you get out of this? What am i Because, you know, I part of me feels like I should attend some of these. That makes sense for me. But at the same time, I don't want to waste time, effort and money on something I don't know,
Eric Readinger
3:03
I'm not like networking is the number one thing you're doing.
Law Smith
3:07
Right. But if you're an attendee versus having a booth is a way different kind of scenario, in my experience with different trade shows, and other verticals. You know, what is an E commerce?
Eric Readinger
3:24
Nobody's on their laptops?
3
Speaker 3
3:26
Yeah. So I completely agree with you. I I think that my rule of thumb is any conference with a four digit number of attendees is out of my scope. So I really like the
Law Smith
3:44
rule. That's a good rule. Yeah,
3
Speaker 3
3:46
and I just made it up, by the way. But I don't like those I used to go to so many, like huge conferences, you know, 10s of 1000s of people or 1000s, of field, whatever. And you just get lost, and you know, you get all this adrenaline and you meet a bunch of people out, oh my God, that's the best thing ever. And then you go back and then nothing happens. And just be like, Yeah, I mean, I could have just gone to a vacation that would probably be more useful of my time. And I mean, not all conferences, but if you go to a conference, which is very targeted, the audience is carefully selected. Usually those costs like a lot more, like you know, it could be a few $1,000 to attend. Then people come with a specific intention. So this conference and it's called the conference and it sounds like really big but it's only 200 people and these are 200 people who are not coming there are no sponsors for this event. There are no like booth like nothing like that. Just like amazing speakers like billion dollar company founders and and very inspirational speakers that come on stage. Very, you know, Low key stage no nothing fancy. So everything like get everyone gets to know each other and just hang out in a very good atmosphere. It's in on a seven seven acre ranch in Austin. So
Law Smith
5:13
in hill country where Austin, the UK vote
3
Speaker 3
5:17
I it's I think it's NBK Oh, do
Law Smith
5:20
you hear that? Yeah, great. Yeah. All right. Someone got her in the Austin geography award their burdens Creek.
3
Speaker 3
5:28
Oh, yeah. So are you are you based in Austin?
Law Smith
5:31
No, no, no, I was gonna move there at one point like the look at maps. Yeah, I do. I actually do. Me too, though. That's from being bored in the back of a car. That was no Gameboy bad. Look at the Atlas memorize the Atlas. I'd look at farmer's almanac for some reason in the car and Rand McNally maps. Because, you know, that's what you did. Right? Other than staring strawberries in season. Look it up. I can't fall asleep in the back of a car still. No, I was gonna move to Austin, like 2011. So I had one job opportunity with a mutual fund company that moved everything from Santa Monica, where I used to work my first job out of college. They they were moving to Austin for tax purposes, you know, kind of ahead of the curve a little bit and could have gone that route CFP route but I financial systems. It's not. It's not super exciting for me it. I worked at a mutual fund company. These guys were like Wolf of Wall Street Alpha. It was like, yeah, that's hidden your index funds, small value index funds. And then at one point, I was interviewing when Facebook moved their ad department to Austin in about the same time. 2011 Maybe I was, you know, interviewing there. And at the time, I thought I was probably going to just move there anyway. But I had my then girlfriend who became my wife and now ex wife. And that's why I stayed in cigar city, Tampa, which I love. We need to Yeah, and Austin from the comics I hear that are over there. Because Rogan's got the comedy mothership that just open. There's like 12 clubs now or something. Yeah, that's like, for anything like 51st the first city of maybe 1.5 million, maybe? Something like that. Yeah. And so I think it's an interesting look at a city that is tech booming, you know, getting a lot of headquarters of big financial or big, just big corporate firms going there. Yeah. And I
Eric Readinger
7:45
feel like Rogen did the comedy thing like all by himself. Just deciding to move there from California.
1
Speaker 1
7:51
Yeah, well, you get a couple more people. You get a couple more people COVID There, you can't do shit in California. You could in Florida and Texas, you know, they opened up and that you know, and look, I left la because in 2010 because I was like if I buy a house 800 grand for something near the airport. You know, that's not that great. And you spend I'm spending an average of three and a half hours in traffic. Now you're in LA right? In LA, but if you're doing e commerce you're not probably having to drive around the whole county which is the second largest county during that fact. Oh yeah. Jacksonville Exactly. Well, I knew it Do you see it revolves the biggest city by land and then LA is the second biggest I know which ones the first Jacksonville over in Florida were littered Skinner's, from and yellow card and stained and Fred Durst of lit biscuit
Eric Readinger
8:48
Mark Brunello a
Law Smith
8:50
lot a lot of notable people there but yeah, you know, Austin is great I love it but I feel like it's a town that exploded too much and now I don't even know if it's hit its its tipping point yet but it's interesting to follow. Like Sixth Street seems to be like worse than Bourbon Street now. In Austin yeah there's like a fight every night okay by okay. Yeah, you guys don't follow a fight I fight accounts on Twitter. I did that
Eric Readinger
9:20
YouTube channel No.
Law Smith
9:22
Well you also don't subscribe to
Eric Readinger
9:28
magic, right?
3
Speaker 3
9:29
Well that was in sixth grade and like Okay, I think I think I got like what I need from this place and I'll just move
Law Smith
9:35
on. No but I'm gonna so Kogai with South Congress kind of sorted all these Austin things to piss Eric off. I'm kind of a SOCO kind of guy, you know. So, but I'll say so. Here's zeichor Park where they do ACL. Austin City Limits you probably ever been I saw Stevie Wonder and Konya. ACL was awesome. He didn't see you though. Oh, wow, laser sharp quickness? No, I'm out. But the hate when we
10:09
start them. No, we
Law Smith
10:10
are going this is all that we keep this all that baby.
Eric Readinger
10:13
That Stevie Wonder bit that stays. Yeah, Eric's never
Law Smith
10:16
cutting that. No, that's the quickest he's ever had a joke. Well, so you, we rarely get guests that write such a an eloquent nice email afterward after listening to this episode so we're tickled pink. Thank
Eric Readinger
10:32
you for that. Yeah, we're
Law Smith
10:33
tickled pink my day. Thank you. You listen to John lift say live say the storytelling. What was his nickname like the pitch whisperer? Yeah, what?
Eric Readinger
10:46
Did you come up with that? Or do you come up with that?
Law Smith
10:48
That's on his that's his tag, I think he's got that IP on that I
Eric Readinger
10:51
will say is easily becoming our most popular show. Ya know, everybody's like, that's the best one and a long time.
Law Smith
10:59
Well, it's something regardless of business, everybody can get around. Right? Storytelling is as old as anything, any oral translation, right? You can talk about the Bible and how it was written probably way later and kind of edited later. But the stories were orally, passed down, right. And stories matter. It's kind of that thing, we're in framing things in that in that way, we're kind of we already have that disposition to listen to that kind of story. You know, 123 x, you know, yeah, but you hit us up about that. I don't want to, I don't want to get over my skis here. But you're dealt with niche audience kind of finding, targeting finding. I'll let you kind of chew the fat on, on of all this. Like growing your community? I know, there's a lot, there was a lot of your email. And so I'm trying to, I'm trying not to give away everything. But yeah, oh, just want to let you kind of throw it out there.
3
Speaker 3
12:11
Yeah. Okay. So, you know, I just, I just had this this conversation with a brand founder that I helped take his brand or launch actually launching his brand and getting to the first $50,000 a month. And his problem was his problem, and in his eyes was that his audience is too niche. And this is like music to my ears. Because I think that so many people are getting sucked into, you know, reviewing Helium 10, and Jungle Scout and all these tools of, you know, where can we find the best keywords that are the best products that nobody's selling, but millions of people are searching for them on Amazon,
Eric Readinger
12:56
Googling and doing and what was the other one Jungle Scout
12:59
Jungle Scout?
Law Smith
13:01
This better not be a porn site that you're tricking us into? Oh, we gotcha.
3
Speaker 3
13:07
So, so it's like, I mean, it doesn't happen. Right? So especially so this was a supplement brand, and I don't want to give too much details on his audience. But it was very, very, right. It was like, dads who play a certain type of sports pickleball. Yeah. Let's say speak up. Okay. Some people gonna say okay, hey, pickleball pickleball playing dance. So he's like, Yeah, I can find them. You know, I have I have. I have groups on Facebook that that you know, of pickleball players, I have groups of dads, but there is no pickleball playing dads. Right. And, to me, this is where his biggest opportunity was. Because obviously, there are many dads who are playing pickleball and he's supplements were there to support and help those dads to improve their game feel better, feel more energized, recover better, all of that
Law Smith
14:01
P DS for pickleball. Your Jewson to play pickleball again, me move five feet left and right. Okay, okay. I know.
14:11
It's not pickable Yeah,
Eric Readinger
14:13
more intense than that.
3
Speaker 3
14:16
Exactly. Exactly. So but that was a good example. So anyway, his opportunity is in the fact that there are many dads who experienced the same problem, but nobody actually speaks to them. So as a brand founder unless you want to spend so much, especially when in a category like supplements, I mean, there is not there, there isn't a specific supplement for pickleball players. It just does the specific formula just works really well and it could serve them and then the brand is essentially the communication that you have with your customers. How you the content that you create. The the you know how you solve the problem, just making them feel like they're seen. This is where they'll buy your brand versus the number one product on Amazon or whatever. So your goal is to show them that you are the only solution for them, and you get them more than anybody else. And if you can't find them, this is where the opportunity gets really interesting. Because that means that nobody else has already served this market to a point where there is not much to give any. And when you will arrive as their hero and say, I know that you are that person. And I know that you have that problem, and I have the solution for you. This is where they listen. And when you can tell them, Hey, I know how hard it is to be, you know, to place pickleball, with your kids, friends, whatever, and get so tired or whatever, right? I'm just making this up. And this is why I created the sub. And most brand founders are not going to do that most brand founders, the easiest route would be to just spend a bunch of money on Facebook, or try to hack the algorithm and Amazon instead of doing the groundwork of communicating with those people. And it could be as simple as writing a few posts in a Facebook pickleball group that has 70,000 people in it. And when you talk about the problem, or you talk about the solution, suddenly you have, you know, 50 people who say, Yeah, I experienced that, or I was looking for that solution, or I use this product or whatever. And this is how you build a brand. And obviously, I'm not talking about, you know, brands who are making $10 million and wanted to grow to 15 that, that
Law Smith
16:44
they do an audit of the whole market. They're doing an audit of potential markets and who the competition is by price point all that. We're talking we're talking startups, yeah, we're talking less than 10 million revenue a year, less than a million, probably with this scenario.
3
Speaker 3
17:02
Talking about getting to your first $50,000. Right, right. And it's not that obvious when you're going to a very, very crowded category, like supplements, or better for you food, or skincare, or whatever. But it could be not crowded. If you know who you're speaking to. And you are so narrow down with the with the audience that you're that you're serving. So they feel like you are their only solution, you are the best solution for them. They don't care that you're someone that your supplement cost 40% More than everybody else, because you already they don't compare you to anybody else. But what most brand founders miss is like, Yeah, but what about the other 50 million people who could buy these products? True, but there are still like five other 5 million other companies who are competing for everybody else. So there was nothing unique about you. So you can create that uniqueness. And that uniqueness would come from the person you're serving, right. So for example, with with one of my brands, which supplements we sell nootropics that help you feel better get more energized. That's called on switch and then kill switch is our nighttime, hot chocolate that just puts you to sleep and makes you stay sleep through the night cooling. Essentially, everybody could enjoy this product. But we serve entrepreneurs, we serve entrepreneurs, business owners, people who need to get more done, who want to accomplish more, they need to sleep better, because they need to wake up super refreshed. So people always ask me like, why do you? Why do you only say that you are a supplement company for entrepreneurs, because everybody could buy those supplements, right? Yes. But if we create the content that is targeted, instead of saying, Get a better mental clarity, or whatever, we say, get more shit done.
Law Smith
19:07
Yeah, less burnout, will you empathize as one so that makes it a little bit easier to kind of get that message, you know, the tent poles of what, don't burn out, get rest, feel refreshed. Get mail,
3
Speaker 3
19:23
we celebrate our customer stories. We when we get a testimonial and someone says, you know, I had this horrible day I had all these client meetings and and I couldn't go back to sleep, but then your product really helped me. And then we share it with our community with our email list on Instagram. People resonate
Law Smith
19:42
and compounding trust in the product.
3
Speaker 3
19:45
Yeah. And like, oh, I experienced that every day. So your product helped me and obviously other people would enjoy it too. Right? We're not rejecting anybody else, but we're just marketing to and we are speaking to a very specific person. And I think In that nowadays after the E commerce boom of, of 2021, now that everybody is trying to go into E commerce, but actually everybody's realizing that, you know, e commerce is super crowded, but it is crowded, if you're trying to sell a product, it is really not crowded if you're trying to solve a problem to a specific person, and I'm not saying this in a, you know, in a fluffy way, it's if you really take your brand, and you see it as how can I serve this person better, which means that I create a specific type of content. I reach out to them in a specific way. They know who they are, this is where they will die. Yeah, it's not just to say, hey, yeah, we serve that person. It's really just a business decision that will help you grow your brand better.
Law Smith
20:52
Even better if no one's in that niche. Right. Like you're saying that example I keep thinking to YETI Coolers as you're talking because, well, it
Eric Readinger
21:01
reminds me of podcasts, or do
Law Smith
21:03
podcasts. I was another one,
Eric Readinger
21:05
you know, there's a new podcast, but the one that made the Bernie the one that made
Law Smith
21:09
the most money, was it. This is maybe seven years ago, I heard this, the one that made the most money was an equestrian podcast, right and have it that audience didn't have a lot of Greek Asfa. But he did. Averaging that until like some kind of brokerage auction house to using the podcast that way,
Eric Readinger
21:30
too. We pivot to like a CEO only cuz Oh, there's so many of that are private jets.
Law Smith
21:36
We Yeah. But, you know, CEOs at that level are psychos. And I think you and I would just be like, Hey, how many people have you killed? Because to be a fortune 100 CEO, you have to be pretty much all ego have very little empathy. I think. But I kept thinking a YETI Coolers because that was a thing, I guess, because it dads and dads grab the gravitated around that or Tervis tumbler, the cups. You know, like, that became a thing for tailgaters, and then it expanded into every team. They got licensing. And then now it's a standard.
Eric Readinger
22:18
They have their own like technology, right? Like they had their own thing where it was like, it's not like a white label. Suppose cup.
Law Smith
22:25
No, those cups, tumblers they like they've been around forever.
Eric Readinger
22:29
I don't know if Tervis Tumblers have been I think we are having like a special technology to keep things hot or cold and all the shit you want. I
1
Speaker 1
22:35
think they're brand messaging worked on your dad. All right, well, but those cups have been around find me. I know this because of this artifact. My friend, my friend Gu he might he might listen to this story. Know that they put family pictures in those cups, those kinds of cups, like in the late 90s. And we used to clam that we go over his house and get those cups I drink.
Eric Readinger
22:56
There were the two like the chambered cup that has existed but I'm saying like Tervis has a special thing.
Law Smith
23:03
Yeah, but I'm saying like, I'm just thinking of dad products that kind of took off found the niche, then they would start applying to all the verticals. Well, that's different
Eric Readinger
23:12
niches. My point is that like, most of the time, that's not what you're dealing with. Most people don't have something revolutionary. Lots of times you have something. Yeah, you're right is out there.
Law Smith
23:22
Both of those are. But you it's not that unique, though. I don't think it's
Eric Readinger
23:27
whatever. I'm just saying that he's definitely, you know, the you marketed away a certain way of fighting conference
3
Speaker 3
23:33
that I was last week. One of the speakers was the founder of Black rifle coffee. Yeah. familiar with. Yeah, it's a billion dollar public company that just came out a few years ago. And they're already worth a billion dollars and they sell coffee, right? ground coffee. And you're asked, okay, what while the tariffs are not just someone, they're like, a billion dollar company would just rise just like that for a commodity like coffee. And he was talking about the fact that they were just so obsessed with serving one specific person. And maybe I'm not. I'm not accurate with how I describe their audience, theory person.
Law Smith
24:25
Petraeus,
3
Speaker 3
24:27
why gun owners, right, what the one and all everything that they do, is there to celebrate and support that person. It has nothing to do with coffee. It they're not talking about energy or the aroma or all that they're just talking about what they believe. They believe, like, all of the other brands were like, you know, lefties that don't really care about an audience and this is why people like you know what, I'll just spend my $25 or $18 or whatever, instead of paying that lefty rebrand to black rifle coffee while Starbucks on the same dates with Jamie's Jamie's Jeremy's razors, right? Who I think it was the founder of The Daily wire, who just, uh, who just battled Harry's razors things Harry's razors, who, who just stopped advertising at a daily wire because of think it was homophobic. Whatever comments by the editors, so they decided to stop advertising their razors at his website so So to counter that the daily wire launched their own razor brand, which called Jeremy's razors. And if you've seen this video, they got 10,000 subscribers on autoship before they even launched, I think it wasn't a day or a week. I'm not I'm not sure but from one single video that simply said Harry's razors don't think that you as a conservative person should enjoy the razors. So instead of paying them pay us
Law Smith
26:14
Yeah, Jeremy's razors in March of 2020, the CO CEO Jeremy boring, open a line of subscription based razors like Jeremy's that's so funny. I never heard that story. Yeah.
3
Speaker 3
26:30
And just recently, I think it was maybe a month or two ago. So they were super successful. And then her she's I think it was International Women's Day. And her she's had a transgender in one of their ads, one of your commercials for International Women's Day. So and Jeremy's razors were so upset that they have a transgender woman on this commercial. So they decided that they were going to have their own chocolate brand. Yep, that has nothing to do with chocolate m&ms or whatever. Yeah, Jeremy's chocolate
Law Smith
27:07
now that they're going to do a Bud Light counterpart.
Eric Readinger
27:10
What color's your car black, Jeremy's cars.
Law Smith
27:14
Well, the the daily wire is very conservative. For those that don't know, Ben Shapiro is the other co CEO brilliant guy, but very conservative. And that's really funny, they
Eric Readinger
27:25
vindictive as well,
Law Smith
27:26
a little bit. You can't say you're you and I, if we're in that position, why do we do this? How can do this?
Eric Readinger
27:35
We can do this, we can figure that out?
Law Smith
27:38
Well, we want to make sure we give you enough time to give you know, we've kind of been dancing around the theme of problem solution, right? If you have an E commerce product that's under 50,000 in sales a month problem solution, that's what you got to think, to your audience, you got to find who that audience is, right?
1
Speaker 1
28:00
You have a framework for finding that audience that might deal with community based, you know, kind of what is it UGC? I was messed that acronym up, but really lifting up I think, a UGK, the rapper every time. But lifting, and I've wanted to do this, but I've been so tepid to go full bore for this show to do it. Because it's a lot of fucking work in the beginning. And it's something you got to be consistent with but creating that Facebook group or that Reddit thread, or subreddit, or a Slack open slack group or discord. I don't even know how to use that. I feel like my dad with an iPhone. I've opened that up. Yeah, but creating these online communities that create a lot of strength. You gave the example earlier of the dad supplement product that they're getting feedback about that niche as a user in that group. And they're getting valuable research they can't get anywhere else. Now, if they can assess that properly, it's not just a one off complaint, that they're getting that info there's they're seeing a pattern of that. But tell us how. How do you get that started? How do you how do you get all all boats to be on a rising tide? Right? Yeah.
3
Speaker 3
29:23
So there are different ways where you can access your potential customers and I'm not talking about you know, Facebook or Tik Tok. I'm talking about strategies. They could either be borrowing someone's audience, aka working with an influencer, who's already have the access and the attention of your target customers. So why wouldn't you just use them? The other way is to build that audience. So you can create a Facebook group garden discord group, by the way, I have no idea how to use discord as well. And you can I mean, you can you can create an Instagram page whatever, right? Although I prefer, like a close community that you can control, but you can either build it, and then have people joining that community, it could be through ads, it could be posting content, it could be just inviting one on one, you can tweet about it, and DM people, you're gonna do all sorts of things to get there, if you and all of that is in case you don't have the capital to, you know, invest $10,000 on ads, and just blow a landing page and get all these leads. So, two ways, two main ways that it's either built, or both. And I really like that, because building an audience of your own, when you're just getting started is cool. But for most people, it's very, very, very time consuming, it's out of your scope. And then an entrepreneur starts to think like a content creator, and then they're getting freaked out. And then, you know, no, not all entrepreneurs are most entrepreneurs are not content creators. But, you know, watching a few YouTube videos, and everybody thinks that they need to become a content creator, if they want to succeed in business, which in reality is not true, there are many businesses that you are, but if you want to build an e commerce Store, if you want to build an E commerce brand, you don't need, you don't have to become a content creator, you can just work with a content creator, because guess what they are, most of the time are not very sophisticated intrapreneurs. So you provide them with an opportunity to monetize their talent, instead of you trying to figure out how to be to get their talent and get their audience and get where they already are. And, you know, many times those influencers are broke, you know, they are looking for more brands, to sponsor their content, to provide him with equity, many of them would love to have their own brand, but you know, they don't know how to do it, they don't have the time, they don't have the skills, the team, whatever. So if you could create those relationships with influencers, and if you can have five or 10 influencers and give them just each of them just 1% in your company, so they can promote it and, and let you get access to their audience, you will move way faster than trying to build it yourself, and try to control everything. So this is why I really like just working with influencers who already serve your potential customers. So if you want the blueprint on how to do that, yes, you can have a Facebook group and you can have a Facebook challenge. And you can, you know, you can do all of that. But for me, I know for a fact that for many entrepreneurs, it seems like so far out from their natural skills and their natural, like, motivation to wake up and you know, open a Facebook group, when in reality, it's it could be way easier for them to just create those relationships with influencers. And the compound value that they could create from one to five relationships is so much greater than trying to build yourself. So I would just find the influencers that your audience is already paying attention to, and start building relationships with them and the relationship should start not from a negotiation place like hey, would you promote me if I pay you it should be from a very relational or from value giving relationship which is in your case as an E commerce brand. Hey, can I send you
Law Smith
33:36
products? Yeah, see if you like it. You know,
3
Speaker 3
33:40
if you like it, don't ask for anything. We're not looking for anything. We just want you to try it out. And guess what, out of 100 is you will send and these are hard facts. At the end of the day, between 20 to 40 influencers will post about you out of those who posted about you just because they liked it just because they appreciate what you did for them and just because you kept the communication with them. You can deepen the relationships with 10 of them. And then out of those you will have five brand advocates that keep talking about you that love what you're doing that really believe in your product really enjoy your product. And that's it you don't need more than that. If you have five good influencers who keep talking about you. You have a million dollar business if not
Law Smith
34:27
how much have I told you on this show? I love Israelis. I love I want to go to Tel Aviv so bad on vacation. This is why you're Forbes 30 under 30 Sun. Now this is really good insight in your right Why create it from whole cloth when you might be able to leverage other aspects. Find a specialist to be that content creator because you need your dollar per hour is best spent being the entrepreneur generalist in delegating very interesting stuff. gave us some we don't get into Amazon ecommerce too much but it is a whole different lane. Yeah, it's a whole ecommerce in general it's just as its other beast. We're more in the lead gen. Yeah, it kind of side of marketing but e commerce. I use I started in supplements that's how I got into digital. And you know got sued by the FDA for 25 million. Anyway. Your fault no fault. Pure green curve. What is it green coffee bean extract tea? Yeah, and Garcinia Cambogia. And then it was in every store. Yeah. Good Times great oldies, a. Look. We're hoarse for any anybody listening, timber included? If you want to send us any product, we will horror ourselves out. Because we like free stuff. And we don't get much of it. Yeah. So I just saw I just saw the CBD hat laying around here.
Eric Readinger
35:59
Yeah. cramco somewhere. We will. We will.
Law Smith
36:02
We'll push the switch supplements for you. New tropic for entrepreneurs. But we gotta go man, this was a lot. Right. You're very informative. Thanks for reaching out. We'll have to get you back on in a couple months, man. I feel like right. We got a lot. We got
Eric Readinger
36:20
a lot more y'all now. Yeah, I want to be eaten out of your hands.
Law Smith
36:23
I want to you need to sell this framework message Tomer for framework that he doesn't have ready to get on Twitter like okay, what is it? Tomer Hinn on Twitter? All right, just like that. We rock on. Thanks for coming back on and we'll have you on in a couple months now.
36:40
All right, thanks. Thanks, guys.
Summary
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The number one comedy business podcast.
0:00
What do you get out of these conferences?
2:45
What’s going on in Austin?
7:13
The importance of telling stories.
11:10
Why you need to build a brand.
14:42
What’s better if no one is in your niche?
20:52
The founder of Black Rifle Coffee is a billion dollar company.
23:38
How do you get all the boats on a rising tide?
29:00
Don’t ask for anything, just try it out.
33:37
