#409: How To You Got A Problem, We’re Gonna Solve It like Mark Wahlberg
SUMMARY KEYWORDS
people, gpt, ai, b2b, podcast, prompt, roi, ideal customer, talking, squarespace, hear, shit, problem, business, big, solving, thinking, miss elizabeth, marketing, glory
SPEAKERS
Law (57%), Eric (29%), Speaker 1 (14%)
Eric Readinger
0:00
right off the bat
Law Smith
0:01
macho man He sweat equity podcast streaming show the number one comedy business podcast. Whoa. You said it Ric Flair. You said all wrestling today all wrestlers I don't I'm gonna run out of wrestlers pretty sick I can't reference a lot Rick Rude that one sounds made up the
Eric Readinger
0:23
snake Robert
Law Smith
0:24
I remember him yeah but you have to do the impression did oh I don't know. Oh you check it out
Eric Readinger
0:30
no it's not that I just haven't just naming wrestlers I didn't think I'd have to do an impression also.
Law Smith
0:34
Yeah, you have to my bad my bed you can be Miss Elizabeth. Listen on iTunes Apple podcast, Spotify, your mom's Walkman Miss Elizabeth, those macho man's girl. Oh, I know that. Okay.
1
Speaker 1
0:47
You know, I have a lot of copy on this and I'm not going to read it because God it's pretty long. But if you need a website, you should go to squarespace through our link in the description of this episode. Squarespace is awesome. Don't go to Wix don't go to Weebly don't go to WordPress. You're just you're wasting your time. Yeah, go over to Squarespace. They got the analytics they're easy to read easy to check out. They got easy prompts. You can make your website the way you want it no templates anymore. They got that fluid engine design. Everything's the other day everything's on a grid like old school math grid paper. You know the answer make it how you want Don't be confined to templates. And if you want I get this a lot. It's Squarespace is limiting no it's not no it's not you can do custom code to do whatever you want it indexes for you. You don't have to go through the stuff you have to WordPress. Hit up a free trial helps us out helps you out by hitting the link in the episode description and be our BFF subscribed upon Rated five stars shared with a human being
Law Smith
1:54
and AI ready to get ready to get going.
Law Smith
2:24
Listening to the sweat equity podcast. Can you hear that noise? Yeah,
Eric Readinger
2:29
what you can hear it your dad noises doing my key Eagles did Oh, okay. Tiny fart sound was
Law Smith
2:37
Kegel for life. What? Ai I've been. There's been a lot of talk about AI. Way too much.
Eric Readinger
2:45
I knew shut up about it. Well, you we have to talk about it.
Law Smith
2:49
I mean, what? You were just right before we started, you said you read something on Reddit, about
Eric Readinger
2:55
game changing AI? That I'm not gonna repeat it because it was I pulled it out of my answer first, first
Law Smith
3:02
second. So this episode, we don't have a guest. I wanted to theme it as
1
Speaker 1
3:08
grab bag. Well, a little grab bag, but problem solving really. And full disclosure. I want to be able to cut out clips to be able to use to market talk about the best agency advisory. Oh right the world. So we'll get to that a little bit. So Dan for it.
Eric Readinger
3:28
I mean, I guess what I was telling you about was some scientists it's always scientists
Law Smith
3:40
if anybody's watching this on video, no, I got a new merch. It'll be on the store on sweat equity. pod.com. You don't gotta
Eric Readinger
3:47
Vamp for this. It's tough to explain. But it's basically they figured out how to customize proteins that can be injected into a human that are customed to your body. That can solve basically any problem that your body might have, because the AI writes it specifically for you. It's not a drug. It's a protein. It's, uh, I was telling you that like, if we take ibuprofen like everybody takes the same ibuprofen, so it works differently on people like Tylenol doesn't work on me. I don't I get a headache and Tylenol does shit. The painkillers don't really work on me. Right. And I was from the years of abuse but
Law Smith
4:29
I did use a lot in high school.
Eric Readinger
4:32
But not when football was still flipping, my friends
Law Smith
4:35
would have like football players on the team, my buddies. One one of my best friends got like ACL surgeries all the time, like on purpose to get the scrip No, no, no, this before became cool. No, but he would. He'd have all these surgeries offensive lineman, and he'd be like, Do you want some of these? I'd be like in class and You're like, a boy. And all boys Catholic school. Yes. Anything to get through this day, right? And then a third friend of ours had a dad, I think that was a doctor or something like that. And he always had some on hand.
Eric Readinger
5:13
Yeah, that sounds shady. And
Law Smith
5:16
they kind of worked, but the euphoric feeling everybody else gets I don't get it. And then I think I took one later in my 20s. And I was like, like, legit needed it and didn't, didn't do anything.
Eric Readinger
5:29
I mean, I yeah,
Law Smith
5:30
I found out there's people that just doesn't, doesn't work for Yeah,
Eric Readinger
5:33
I mean, I, I get the pink healing part. The other like, when people aren't in pain, you know, that's a lot of people are in pain who are addicted to painkillers do that's the fucked up part. Like that's all we got?
Law Smith
5:45
Well, it doesn't. That's the problem. It, it doesn't squash it, it just
Eric Readinger
5:49
right is is your time, it's just telling you, you're fine when you're not right.
Law Smith
5:53
And then you don't go work on whatever it is. But basically,
Eric Readinger
5:57
the AI thing was like, you and I are gonna have full heads of hair a couple years. You know, whatever your problem is. They can basically just give it a prompt. And I mean, I'm gonna guess you have to have some kind of blood sample on your end to give it you know, to give it parameters.
Law Smith
6:17
Yeah. Is it like, I gotta is it like, in my head? It's like a glory hole. And you look exactly what I was thinking with a flashlight. Yeah. Okay, go ahead.
Eric Readinger
6:29
You explain the theory figure that we both had think of a
Law Smith
6:33
glory hall with a flashlight on the other side. So it's nothing weird. And it gets your protein. Now?
Eric Readinger
6:40
Oh, that's how you just want to.
Law Smith
6:43
Orbis it's, I'm not I'm not into healthcare, you know?
Eric Readinger
6:48
Yeah. I don't think it's like gloryhole I think it'll be very scientific and probably using needle or something. But not checked it.
Law Smith
6:56
No, I think about that idea. I'm surprised that it hasn't been utilized a lot.
Eric Readinger
7:02
If it gloryhole elite was
Law Smith
7:05
no it has to gloryhole but it has to have a flashlight on the other side. So it's nothing weird. Don't be don't be a Puritan dude.
Eric Readinger
7:13
I know. But that's the whole thing of the glory holes you don't use. What if it's not a flashlight?
Law Smith
7:19
That it's the real grab bag. That's that is the Dumb Dumb mystery pop.
Eric Readinger
7:24
Right? The real mystery box? Yeah. With no
Law Smith
7:27
probably no boxes if you're showing up to a random glory hole.
Eric Readinger
7:31
Right? And if you're putting your deck into glory, Oh, you don't care. You're you're living a life. That's, you know,
Law Smith
7:38
it's a no rule. That's real gut check time. Right? You really need to do like a rocky four. Look in the mirror moment.
Eric Readinger
7:47
Yeah, train in the Russian Arctic for months before you stick your dick in there.
Law Smith
7:50
Find a picture of someone you hate. Like Trump. If you're a snowflake, as they say. Just crumbling Trump into I don't know. I'm trying to think of a villain people.
Eric Readinger
8:01
People hate so why do you need that? Oh, rocky while you're training? Yeah, you mean at the glory? Oh, like
Law Smith
8:08
that's not gonna do. I mean, that could go the other way. There's people that are very Maga I guess so. Yeah. Mega hags. Oh, yeah, AI. Hat. I don't like the stress around it from everybody.
Eric Readinger
8:23
Because the stress you talk about, they're gonna take our jobs, stress
1
Speaker 1
8:26
the conversations I've been having with people about AI. It, it has a certain anxiety around it. Like kind of like the election, or like COVID locked down time. Like it carries this weight to it. Like, we're not going to have jobs in the future, like a lot of jobs are gonna get eliminated. I doubt I know that this stuff is gonna happen nearly as fast as people think.
Eric Readinger
8:52
I just saw a thing on Reddit of Joe Russo, who directed the I don't know which Marvel comic movies
Law Smith
9:01
brother did the endgame and infinity war, like a big deal. So it's a community.
Eric Readinger
9:07
He said within two years that I will be writing movies and producing them on their own.
Law Smith
9:13
Oh, you can I mean, you can ask it to write you a script for something.
Eric Readinger
9:16
No, I'm talking about, like actual film, like the video itself. Oh, look, our our my avatar there. I want to have a romantic comedy with law Smith. Yeah, you know, and it'll come up with something.
Law Smith
9:33
So I hear. So I'll give an example. Entertainment wise, everybody's like, well, AI can write jokes. Yeah. And yeah, if you've asked it to write a joke, it gets like, it gets the pieces of it gets all the elements, but it's not good. Right? There's nuance to it. Plus, there's timing and and maybe it'll be figured out our kids grandchildren are kind of fucked, maybe but right now Um, but
Eric Readinger
10:01
will stand up comedy, I think is one bastion of hope. You know, no matter what, you're not going to be able to construe the emotion behind what you're talking about the experience of it. You know, there's just, you can read a joke from a joke book, but it's not the same as seeing somebody perform it.
Law Smith
10:22
Yeah, yeah. And there's nuance there's, I purposely like to make it conversational. So it's a little different. You know, it's different than just going up and doing one liners, which could probably write one liners, you know, but it doesn't get the twist, it doesn't get. It's a magic trick. And if you see it coming, it's not gonna Yeah, and I don't, but maybe it'll get there.
10:47
But it'll get there.
Law Smith
10:47
So we're in the Moore's Law error era. More More Imodium slip. You know, your Yeah. Moore's Law error era. The era. All right. Well, Moore's law is saying that technology exponentially advances while we were staying kind of right. Not as advanced. So who knows? Who knows if maybe the old civilizations back 5000 years already had this and they got wiped out?
Eric Readinger
11:21
Yeah, that's a whole nother topic. Yeah. Tell us that. Yeah, exactly. Well, we should try it and see if it figures that out. I mean, we're the pyramids. Bill.
Law Smith
11:30
We're definitely going to use AI to write a book, that's for sure. Oh, yeah. So the
Eric Readinger
11:35
put that we want everybody doing it, we got to do it first. Push it out.
Law Smith
11:41
If you played around with chat, GPT. It gets you. It gets you a spark. It doesn't get your everything. It's not now and then some nerves will come in and go like, Well, you got to prompt it correctly. And it's like, yeah, I've I've looked into it. I've done the correct prompts to try to get copied copies fine. Like you, but it reads like a foreign exchange student. Yeah. Like it's not there. Like I'll do. I'll be like, do it in the tone of? I don't know.
Eric Readinger
12:10
Hello, sir. You need podcast promote? Do? Thanks. Hey, that's enough of that shit.
Law Smith
12:15
Yeah, it sounds like those bad LinkedIn messages we get from guys in India. And it's it's almost there, but it's not there.
Eric Readinger
12:24
Hey, let me ask you something. The guys that hit you up for the podcast promote? Do they all have MD? Yeah. At the start of their name? What are doctors? They're trying to find medical doctors. Is that what they're doing? MD capital and lowercase d. Now that's something that's like Mr. In India.
Law Smith
12:43
I'll look it up. I mean, I've gotten a bunch MD. It means Mohammed. Okay, so everybody's named Mohammed. Yeah, I
Eric Readinger
12:56
think so. I think he's the most popular name in the world. For real. Yeah.
Law Smith
13:00
I thought, Okay. Google and stuff. Google it. Now, I don't want to wait, I
Eric Readinger
13:06
win. I'm right. Yeah, AI.
Law Smith
13:10
So a friend of ours kind of put this in context that made a lot of sense. And, you know, you wouldn't, you would have heard it, if you went to this dinner party we were had, that you didn't go to he probably will listen to this. And not be happy with me bringing it up, but not happy with you bringing it up. He said something profound that I want to know if he made it up or not. But he's saying, you know, chat GPT is we were talking about how it doesn't get you everything. You can prompt it, you can kind of narrow it down to get what you want. But he's like He said, It is what the calculator was, you know, when that started to coming out, right? So calculators in school, couldn't have it. And then in one, one school year, you had to get a calculator to get that ti 83 That's what I said. You got to play drug wars.
Eric Readinger
14:13
Right? Yeah, remember that? Yeah. Start with the ludes.
Law Smith
14:17
And so, you know, I thought that was that's the best way to put it. Like a calculator isn't going to solve the whole problem for you, but it's going to get you kind of faster. Yeah,
Eric Readinger
14:30
more accurate view leader also wasn't learning from itself.
Law Smith
14:34
No, but I'd say it's a metaphor. Yeah.
Eric Readinger
14:38
I do think is this is a little bit more intense. I don't know how to put it but like, I think the calculator had limits has its limits. Yeah. And
Law Smith
14:49
this has its limits. I'm just saying it's not exact one to one. Don't Don't Don't metaphor a to go to that dinner party. Yeah, yeah. I think you're just sour because you missed it. But we, what's it called? You know, it was one of those things. It's about problem solving. Nice. Yes. Transition. Good.
Eric Readinger
15:09
And you said that earlier Yeah, that we wanted to do problem solving. And now you're repeating it. Well, it's good. We never
Law Smith
15:15
prep. Except for this time, I was like, let's let's, let's do some of the old hits. But I want to hear about you were talking about data Axl, I don't even know what that is.
Eric Readinger
15:26
Oh, that's just a good resource for people, if they're looking to get lists of does b2c and b2b. Really, you know, for an example, just out of nowhere, if you have a district office, and let's say you have dental offices that are general dentists, and then you have a specialty practice, that you want to get other general dentists to refer to you. You can go on data axle, pull a list of all the general dentists within a whatever radius with as much information as you can get, like, you know, phone numbers, addresses all that stuff. I don't know how much more doesn't that
Law Smith
16:09
how much is it?
Eric Readinger
16:11
I think it was like 50 bucks. 50 bucks for, like, 100,000 long list or something like $50 will get you what you need. That was the b2b and the b2c was only 25.
Law Smith
16:25
Right? So that again, sorry, I was reading that the
Eric Readinger
16:28
50 for a b2b list. How many five for how long is the list? Like 10,000? What? Yeah, no, it's legit. Oh, I'm
Law Smith
16:38
gonna have to use this. Yeah, no, that's why I brought it
Eric Readinger
16:40
up. Wow. Yeah, it's I gotta have you I say that I haven't gotten a list from it yet. It might be dogshit.
Law Smith
16:48
Right. Did you scrub it yet? No. Well, that, but that's still better than any rate I've heard of,
Eric Readinger
16:55
right. That's what I was like, I was thinking, Oh, it's gonna be $1,200 a month or something crazy wasn't. And I think it's a one off, you don't have to have like a subscription.
Law Smith
17:03
Oh, and speaking of reliable, relevant data, going back to chap, GPT. It only gives you up to 2021. As far as like,
Eric Readinger
17:13
info I think GPT does. Yeah, interest. So that's
Law Smith
17:16
something people forget that part when they're playing around with it. Right. So if you're trying to find something like relevant, like very relevant, very new topic, no trending, it might not give you that correct. Answer. writing copy. Great.
Eric Readinger
17:31
I also think it does Google stuff for you. You know, lots of times. It's basically like, a lot. I bet 90% of the questions that people are asking champion GPT are a Google search.
Law Smith
17:41
Oh, yeah. I mean, my belief is it will take it will take a big chunk of Google's organic search, because it actually, I mean, God damn, how many things do you Google Now? And it's just garbage. It's just shit. It's just SEO bullshit. And you're like, it hit a saturation point. Because there 94 96% of organic searches between Google and YouTube. And like, trying to find something that's not that hard to find on Google, right? But it's fucking suppressed by a bunch of SEO. garble eluded Yeah, it's, it's hit its peak. And, you know, everyone's like, you know, beings a piece of shit. Well, guess who put a billion dollars into open AI? It's Microsoft. So they're going to take a big market share is my prediction. You heard it here. First lock of the game. Okay.
Eric Readinger
18:33
Game of the Week market now.
Law Smith
18:37
That's interesting. Yeah, data is interesting.
1
Speaker 1
18:41
I'd say the big problem with a lot of lot of businesses for lead gen is they don't know, right? They don't know what they're looking for. They don't know well know. A lot. So this is the big I've been thinking a lot about lead gen as a just overall thing is
Law Smith
18:58
I was like, every situation I come into, I think about this. What's, what's felt and what's actual, right. That's a lot of marketing. Overall. I get feelings told to me. Like, if I'm asking about a business, and they're like, Well, you know, we got X locations, we have x amount of employees, that's fine. That's, that's pretty standard. But I'm like, Who? Who are your customers? Who do you go after? And they go, I feel like it's like this. You're like, Oh, boy. Okay. You don't even know that yet. And so, I feel like a lot of the problem with lead gen for a lot of people a lot of businesses is they don't know who their audience is. Yeah.
Eric Readinger
19:45
The ideal customer. Yeah,
Law Smith
19:47
start there. And that's the easiest thing to do is go who would be your best, best customer, client, patient, whatever it is right? Start there, and most of them can't even get out of the bias. they have in their head from who they think it is.
Eric Readinger
20:02
Yeah. Right. And they don't want to be proven wrong.
1
Speaker 1
20:06
Also, yeah, the solution is to really think, who's the ideal client who's the ideal customer who's the ideal patient, and you start there, then you break it down. But just because you've been running for a while, right, and you're doing okay.
Law Smith
20:22
It doesn't mean you don't step back and look at who that is.
Eric Readinger
20:26
Right? And it's the person that's going to generate the most revenue over a lifetime. Not the person you want to hang out with the most
Law Smith
20:34
are the ease Yeah, the easiest to close a sale, but it's not going to be the highest sale. Right? Like, for instance, oh, no, yeah, if
Eric Readinger
20:41
you're a restaurant, you're saying you should be able to get in droves. Yeah, that person,
Law Smith
20:46
if you're a restaurant that does catering, catering is your big ticket thing, right? But you're just relying on the customers of the restaurant. Yeah, to come in and go, I need to cater, I need to, I need you all to cater. It's like, that's not the best you need to go out and get it. Now. You can accept those all you want. But like, you need to go. Who's event planners who's like, PR people, you know, promoters. Yeah, weddings, all that kind of shit. So I feel like that's one big thing I've been thinking about a lot. It's just like, man, you really have to, and you have to do that kind of research on like, how many is in the market share? Yeah.
Eric Readinger
21:31
Yeah, that's I mean, your ideal customer night might not be as populous as you hope. You know?
Law Smith
21:46
Did you die talking? Did you die it and that's happened? I think you're having a stroke, man.
Eric Readinger
21:51
My Face drooping.
Law Smith
21:55
Here's another thing with lead generation. Especially in b2b, I would say is they don't? They don't know. Alright, hold on. Let me let me rephrase this. The biggest indicator, for a lot of b2b, lead gen is knowing your cost per lead and cost per acquisition. And rarely do I have anybody that has a ballpark fucking idea what that is, if I have a business that's outside of marketing, you know, the marketing world during the services and that I'll have fucking military like, Call back on those numbers. Yeah.
Eric Readinger
22:38
And I'm not hard to figure out, you know, it's a big math problem. But take the time to do it. It's there.
Law Smith
22:44
Or if you don't know it, take all the leads, how many leads you get this year? Right? 100, you know? Then take your whole annualized marketing budget, divide that big number by that little number. Right, you'll get your cost per lead, then if you can break it down into
Eric Readinger
23:01
conversions. Yeah, if you clear your mind, what's
Law Smith
23:03
your, what's your close rate on that? 50% If you're a lawyer, probably 90%. Because people don't shop around for attorneys, for whatever reason. I feel like people don't understand. And this is funnels in anything, you could apply this to hiring funnel, which very underrated to big time.
1
Speaker 1
23:29
Well, we're, we're not good at the hiring process. In this country. I don't know how it is in any other country. So I'm gonna say in this country, hiring is wildly flawed. It's, it's, and like, you can apply the same tactics to get customers as you can define talent. And I don't know why people don't do this. I'm about to like, blow a gasket, because it makes me mad. It's like, why don't you even think about the psychology of the person that you want?
Eric Readinger
23:59
Yeah, exactly. Because there's when you hire that wrong person, you know, I forget the data on the numbers on it, but the cost of, you know, turnover for somebody training somebody new, it's there. And it, it will cripple you without even you really knowing it, because it's kind of a hidden number.
Law Smith
24:15
A bad hire is negative 298%. Roi. Yeah. That's wild. To me, that's wild that people will hear that and not go maybe I need to look into this. Yeah. Or, or like, a lot of a lot of companies I've been in, it's one of those things where they're doing well, so they don't pay attention to management. And it's like,
Eric Readinger
24:40
or there's like this urgent need, gotta get somebody in, you know, whatever.
1
Speaker 1
24:43
last second. Yeah, I don't get that. Right. Like, be proactive in that. Who would I want in this slot? Right. And what kind of person is that? If you're doing your b2b lead generation correctly, you're getting titles. You're getting the company size you're going In the revenue you're getting, if you're good, like I am, like you are, you're getting the psychology of that person. Right? Yeah.
Eric Readinger
25:10
Not easy, but
Law Smith
25:12
not easy. Like, you know, but the thing that's crazy is you'll do more work. Kind of limping in.
Eric Readinger
25:20
Yeah. If you want to keep paying for Indeed, every month, you want to keep having to spend an hour interviewing somebody who's not going to work out, you know, all that stuff. Those are the hidden numbers.
Law Smith
25:30
Yeah, I just think it's and just the whole process of going through interviews where they, you do the same thing, sometimes with four different executives,
Eric Readinger
25:40
right. And then they don't call you back. Well, yeah. Or like,
Law Smith
25:43
it's kind of like casting. Like, I stopped doing commercial auditions. You know, when I was like, 25. Because it was like a I don't want to be an actor. Really. I just wanted money. Because you can make some bank if you had a national spot back then. That's the only reason I did it. But I was like, they know they want before I walked in. Yeah.
Eric Readinger
26:03
And it this is all just a dog and pony show. Right? Yeah. Make you think you got a chance.
Law Smith
26:09
The other thing is reporting. This is my big problem with a lot of we're not good at statistics as a whole. Yeah. I mean, how many statistics do you hear where you're like, like, people don't know how to. People don't know how to assess risk. Right? Sure. Statistically, right. Like, why don't you tell us out? Man, I want to get James Serra Wiki on this podcast. Okay. He's, he's a statistician that I saw speak a couple of like, 15 years ago, but the wisdom of crowds, like, overall, the crowds will predict if you ask 1000 people, I think he gave this. I think I've talked about this before he gave like a jelly bean jar. How many jelly beans are in that? Yeah. And then you take everybody's entry 1000 people's entry, and it'll be pretty goddamn close.
Eric Readinger
27:03
Like if you take them all and average it out.
Law Smith
27:05
Yeah. Maybe you have to do some standard deviation. Yeah, tuck it sexy now. But like assessing risk, like moms are worried about old water in water bottles. water that's been in there since yesterday.
Eric Readinger
27:22
Oh my God. Don't drink that.
Law Smith
27:24
Right. But not them texting in their shitty like, Kia Sorento while driving with the kids in the back. Yeah, right. We don't really elective
Eric Readinger
27:34
risk assessment.
Law Smith
27:36
But in those scenarios, if you're the mom that does both, you look zero into what actual old water whatever the fuck old water is. I've been told I have to put new water in the water bottle with my kids.
Eric Readinger
27:52
thermos lentils thing.
Law Smith
27:53
No, I'm just saying, I'm pulling an example. And it wasn't from his mom. It was from like the school now are another mom
Eric Readinger
28:02
schools telling us what to do all the time.
Law Smith
28:05
I appreciate you thinking I needed to tread lightly there. No, I'm talking about this is looking out for it. This is more than one function. I doubt she listens to the show anymore.
1
Speaker 1
28:15
But it's one of those things where it's like, we don't prioritize correctly. But statistics like reporting, let's just go back to business. p&l is no one really looks at a p&l and kind of breaks it down. I feel like it's just like we talked about with Fred, Fred Kerry last week. No one has a business plan, right? These basic like, really basic things, but reporting in our world and marketing. It's like ROI. That's it. At the end of the day, that's all are we getting more weight, multiple exponential compounding ROI, with this strategy we're doing and executing on it.
Eric Readinger
28:52
Yeah, I mean, it's something I keep track of every month, plugging in those numbers, what do we spend? What do we make, you know, spit that back out. That's important to know.
Law Smith
29:02
And then if you want to do some kind of like, nautical beacons, something to know benchmarks, you know, you're on your way, because, you know, you're gonna do a lot of things. If you're if you're good at marketing, you're gonna do omni channel integrated marketing. I hate omni channel. But that just means
Eric Readinger
29:19
you do more than one thing. You do Google ads, and Facebook ads.
Law Smith
29:24
Well, I was just talking to someone who's trying to help someone out. And they're like, hey, they just want to hire you to do their PPC. And I go, No, and he had access to the website that he's not going to at the end of the day, all he wants is leads. I can do PPC alone. But you're siloing me out, and it's going to hurt my performance which pisses me off.
Eric Readinger
29:44
Exactly. Yeah. You know, I'm dealing with that shit. Yeah, I mean, it's like where it's just maddening where it's like, Come on, do you not understand like, our lives are on the line here. You know,
Law Smith
29:54
because of it because it's complicated to someone that doesn't really marketing fields. innate and it's not. It's just like managing people people think they're a good manager, they haven't sniffed at looking at a fucking management book or psychology, you know, or even pulled from their own experiences to internalize, like how to manage people correctly.
Eric Readinger
30:17
How did you What was your favorite manager like?
Law Smith
30:20
You're going on Tik Tok and looking at fucking cinnamon challenge or something? Whatever the fuck.
1
Speaker 1
30:26
So it's one of those in like, and again, people get hung up on the wrong things like, I need you to do social media. We need a social media presence. It's like, Fuck you, dude. It's only because you use it personally. That's why you want to do it. Yeah, that's not who your your business target.
Eric Readinger
30:43
Right? Yeah. There's a lot of that, that people just don't think about it. It's like, will it help you will bring that ROI. Especially the time that has to go into that stuff. Social media in particular.
Law Smith
30:57
Looks. Some of these episodes are helpful. You got data axilla this sometimes it's a little therapy vent session. Yeah.
Eric Readinger
31:02
Yeah. I'm better. I'm good. You're good. All right.
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Summary
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Macho Man’s Girl –.
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What is AI? How does it work?
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You really need to do a rocky four look in the mirror moment before you stick your dick in.
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Who knows if maybe the old civilizations back 5000 years already had this and they got wiped out?
11:13
Problem solving vs. problem-solving.
14:13
The problem with lead-gen marketing.
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Who’s the ideal customer?
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Why people don’t shop around for attorneys -.
23:11
The importance of assessing risk.
27:08
