#370: How To Dress To Impress In A Tulip Suit w/ Andy Buyting

SUMMARY KEYWORDS

business, people, marketing, entrepreneurs, tulips, canada, jacket, mentors, opportunity, strategy, working, wears, client, big, cut, good, growing, feel, talk, fanny packs

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sweat equity podcasts and streaming show the number one comedy slash business and the number one is this slash comedy

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Oh my fanny pack right now Yeah bro I'm serious to Fanny packs I got to I'm gonna get one every fucking caller listen to you don't wear to it same time I checked to see if you bring another one I didn't even think about getting get your phone out to write that down my mind is Blair to Fanny packs tomorrow come on Evernote, but it didn't. It's Hey, the numbers keep going up. That's good if you're listening to this in your ear holes right now share this with a friend.

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Share this with your your crazy mom, your mom's crazy friend that wears turquoise jewelry, you know, alternative medicine friend. She's in the white wine. She's trying to become a practitioner for health and wellness company.

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You know, help her out send her this or you got someone that's a young kid or a young plucky high school kid that wants to you know it's very entrepreneur per Nouriel. Send him this he's in DECA she is in DECA.

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I don't know I'm moving out of high school if you're in high school get out of high school. I love high school boys. What? Sorry. I'm gonna come

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you know share or Apple podcast Spotify. We're on every platform you can listen to podcast. This episode is brought to you by Squarespace Squarespace, the best website builder. You don't need to be a programmer. You don't need to be a designer, you have SEO function that fucking blow away WordPress. I just found that out. By the way. Really? Yeah. Now you can have SEO plugins, just like WordPress. Okay. Oh, yeah, I've been all up in it. I'm making five sites right now. It's super duper cool. Beads.

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Let's, let's get this party started. Hottie tottie What about my sweat equity?

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Sweat equity.

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Sweat equity. Sweat equity.

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Right as

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we're already recording.

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Just to let you know, we just we hit it right from the ground up.

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You're wearing leather, all those books? I mean books. But I mean, how can you look past the jacket plant in the back? Oh, the jacket. You look like a wrestling manager.

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rustling manager now. That's a new one. I haven't gotten that one before. I mean, the tulip Jones was. Yeah, they used to have the managers get involved in the whole thing. Absolutely. Yeah. Up to the glasses are also right there with it. Yeah. They're right there with we will talk about that. The whole time. We were we were looking at we were doing our show prep. Because we're professional. And you're a big you're big on this jacket. Ah,

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yeah, yeah. So we were a company is totally media and we helped him become the red tulip in the sea of yellow. So that's the that's me the inspiration behind the jacket. Huh? Like, oh, the golden don't ever get it. Whatever. Oh, what's the tree called? Spruce? I think that yeah, no, no, no. Do you have more than one? Or does it like you're like Superman? Like,

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it's like a Superman? No, I've got it actually started out with the yellow tool in the sea of red. And then it became the red tulip in the sea of yellow. So I do have a red jacket. I did the exact same thing. But the colors are reversed on the tulips. Okay, well, then I'm going to need to understand that metaphor better the the seas of tulips and whatnot. I haven't heard that.

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So whenever I would do presentations in the past, one of the slides that I had is this big sea of yellow tulips, right, and then one red tulip sticking up in the middle of the mall. And with our word marketing, so our company will help you become we'll help you stand out from the crowd will help you become the red tulip in the sea of yellow. And that slide is what everybody always remember. And one time I was invited to speak at a stage in Austin, and I had no visual aids at all. So, you know, we couldn't put any slides out nothing like this. And I asked the team I said, How do I make this memorable? And they said, You gotta get a jacket that just screams you'll use your jacket as your billboard. So we literally had the exact image that we use on the slide. We had that custom printed into fabric and custom made with that fabric. Oh, that's cool. I

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I was just feeling insecure about like schooling and like I was like, is that a part of like literature history or something? And I didn't remember nothing. That's okay. It was just a flight you didn't miss out on a flight on a presentation. Yeah, most people are listening to the audio but you should try to get over to our video on this because we got two really good graphic pieces of attire you're wearing. I'll try to describe it for for the listeners. It's it looks like a printed it looks like a nice image of a field work coat a field of tulips. Yeah, it's a sport coat over black shirt, but field of tulips with the red pocket square.

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See that? And then yellow tinted glasses, which either looks like you're like, back from the shooting? Yep. or going to the rain.

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Wanting to look like Bong. Oh, that's what I get. Oh, yeah. Yeah, they need to be like very much so they need to be about four inches taller. And he usually wears them. Yes. Yeah. And then I'm off a little bit there. Eric's donning

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you know, one of my favorite pieces of clothing. It's like phonic this solo jazz cups from the 90s.

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That's where I know that bedroom design. Yeah, I love it. We'll have to get you on your jacket. We're where are you? Where are you? Zooming in from? I should ask. I'm actually located in the east coast of Canada. I'm near near Halifax

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Nova Scotia. We totally no that is least least how Nova Scotia right. Nova Scotia. Yeah, the Maritime Provinces here. Yeah. Hmm. Okay. If

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you've never been to Canada, and I never will. I've been to Vancouver, Montreal, Montreal, not a fan of

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American guys

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really

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know that? Well, I was with a bachelor party. So that didn't help. That way. We're all apples. I'm sure that exacerbated everything. But I'm saying like,

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everyone's like, yeah, they're not gonna like y'all, if you're just by yourself, because I got there a day early or something. And I was just walking around. I was like, Excuse me. Like, like, they're all French Canadian asshole.

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But I did see an interesting strip club scene, where she also called French and then made a fountain. Oh, yeah. Didn't see that coming. Yeah. Didn't didn't think that interview would go this way. I'm sorry. I don't we don't know i We couldn't find your, your hit sheet that we usually get. So we're kind of going roadog on this. But

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I think I'm going to ask the last question at the beginning. I don't know if you got to watch this, or listen to our show. But we try to ask everybody the first time on what advice would you give your 13 year old self?

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So the I've heard your question before the The advice I would give my 13 year old self is that in business and in life, there are so many opportunities that you don't feel like you have to jump on every single one because wait for the right opportunity if you don't have the right opportunity in front of you. You if you're somebody who is smart, eager, ambitious, the world the universe will provide opportunities to you and you just need to wait and you need to be in the right position. And don't be too quick and too impatient because the right opportunities will be right around the corner. So might be my favorite answer. Oh far. Really might be I have 371 episodes and I need to do it for all those. We forgot some time. Yeah, I was bitching and moaning the other time. Still. That's impressive. I think you guys were like, you guys. Say that last episode? Did I? What was my favorite one? No. Okay, good. We recorded, we stack two recordings. Sometimes I'll say shit. I just don't remember. Apparently. No, it all runs together. It's all pipes. It's so it happens. So from that answer, you know, when you grew up, were you someone that by the way, I liked the part. I liked it. Like the more good you put out, the more you're going to receive kind of that's one of the things I picked up on your answer. But the other thing is, were you someone that started a lot of projects or started a lot of things and didn't finish them growing up. I wouldn't say we didn't finish them. I just I would go on the bait biggest opportunity that I saw at the moment. And I would not give up. I would not give it up and I would follow even if it was a bad idea. I would follow it down a path over two months at a time giving things up. Okay, so yeah, so the knowing when to fold them, essentially when to fold them and knowing that, you know this, this might seem like a good opportunity, but there there are going to be there's no shortage of opportunities whether you're trying to

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To sell something or trying to build a business, there's no shortage of opportunities. So you need to be careful to choose the right one. And I was very impatient growing up in business. And I just wanted to do doo doo. And I would latch on to something, and I hang on to that too long. And I ignore other opportunities around me, which were much better than what I was working on. Yeah, I mean, the more I think about the people who are the best at what they do,

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my theory is they're horrible to hang out with, like, because they're so focused on that thing. Nothing else really matters, you know? Yeah. They're not a well rounded person. Like, I'm sure it would be cool to meet Elon Musk, but ever. Like, we've talked to plenty of computer people in our life, right? By computer people. I mean, people who act and talk like computers, like if you had to, yeah, if you had to work with computers, or use a computer, they are computers, I think I have to worry recently, I was like, I just need to pretend I'm obsessed with it, fake it till you make it in my brain. Okay, that's fine. Because I've got the I used to Oh, my God, I'm so obsessed. I used to start rolling eyes that I used to start a lot of things and not finish them. And in the last like, seven years, I've really tried to work on finishing whatever I'm starting, if it makes sense, but you got to, you got to cut bait, sometimes what was something that what's an example of that, that you dealt. So I've always I'm a lifelong entrepreneur, I've never held a real job. I've never had a paycheck from anybody. And I've done several different businesses. But one of the things that I get into was, I at an early age, I get into family business, and it was retail, home and garden centers. And, you know, I was really, I think it was pretty good at it, but one of my mentors, and I was in it for about 15 years. And then when I got out, one of my mentors said that, you know, you're really good in a really bad industry, like, why not be really good in a good industry be strategic. And I was when what I've grown at appreciation for is taking the time to plan correctly so that, you know, you're working on the, you know, the right strategy, the right opportunity, instead of I mean, I was an execution guy, I would jump in, and I would just do doo doo and move things forward. Not even thinking if I was on the right path or not, right. There's a saying that says the only one who I think is Peter Drucker saying there's only you know, there's nothing more wasteful than being incredibly efficient at doing the wrong thing.

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And I was doing that. I like that. Yeah, so Yeah, cuz eventually, everybody, you kick the shit out of yourself for like, Why did I spend so much time doing this? And it wasn't even the direction I wanted to go in. Yeah, and a mentor of mine do you said you went into that business because it was your family's business. And that was those were the expectations at the time was to come back and run the family business. And it was so true. It wasn't a business that I went after that I wanted that I created, it was one that it took over from family. And when I reinvented myself and started to love media, you know, that was something that I love marketing. So when I created that business, it was created by design, finding the opportunity in what was strategically, also a really good business. Why didn't helping companies grow? Yeah, why do you love marketing?

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I love the creativity. I love the challenge. I love. I love big picture strategy. And I see marketing. So many people see marketing as a very tactical kind of activity, right? You place your Google ads, you place your, you know, your social ads, you do some SEO, do all these social posts, and so on very tactical, but what I love is the strategy behind it. So figuring out in every good marketing strategy starts with a good business strategy. So we start with when we work with a new client partner. The first session is all about, you know, where do you want to grow the business? What do you you don't have a three year plan? Well, let's talk about your three year planning because how can we help you grow your sales into your three year plan if you don't have a three year plan? So we take a very strategic approach with our marketing. And because of that, you know, we have the services that we do for client partners are you'll come off a menu so to speak, we call it our feel it's our menu, but we'll pick different items off that to make a customized program for the client partner. And every business is unique and every business needs to utilize a different marketing strategy that will allow them to accomplish their business objectives and their business and move their business strategy for

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award. And I love that big picture strategy discussion. I love figuring out from a lot of diverse facts, what is the right strategy to really focus in on, and then the creativity behind actually creating a marketing campaign or marketing program that will allow that to happen? Yeah, I think philosophically, we're right there with you. You can't, you know,

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you can't execute without a real plan. And a strategy is really a plan. And if you don't have a business plan and outline strategy, we'll do you know, at least that gives a what, what do you want to do is basically what you're asking, I used to get really frustrated, right? How much money do you want to make? Yeah, boiled it down even further, why are you here in my office doing a discovery meeting? You know, like,

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in more than not, eventually, I figured out, oh, let me I'm gonna ask about their personal life. And then I'm kind of open it up in a weird way. Because we were working with a lot of small, really small, local businesses.

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And so that, that thing where they didn't want to tell you everything, right, and I was like, You're not gonna, we're not gonna go tell, ya know, it's like, Do you have anybody else to help you with this? Or like, is this something that you're gonna, you know, help with? Are you going to be involved? Or is this something like, it'll be all on me? How's this gonna go? Right, right. And so, and my background was entrepreneurship and Family Business Management was my undergrad, family business, that'll make you go entrepreneurial, that don't make you get out like, that is really, that is a common theme. And just like a lot of, let's say, like, wealth in families doesn't last, like over three generations, four generations. Typically, for Lego, the same thing with a business, it's really, it's difficult to find some of the same passion as their parents, or have more of it.

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Let me guess, you, when you got in with your family working for them.

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You were doing more of the marketing side, and you found that that was your thing. Yeah. And I always I always loved marketing, you know, I always really enjoyed the the creativity and just Just what marketing can do when done right to generate interest and to generate new leads, and, you know, people knocking down the door, so to speak, to want to do business with you. When it's done. Right? Yeah, marketing gets a bad rap. It's the first thing to get cut, which seems like it's looming. Anytime now. Like, I feel like I can already feel businesses pulling back speculating a recession coming? Because I don't know I, I don't think it is, but depends on the industry. I don't know, I feel like

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kind of like, COVID when everybody pulled back all at the same time kind of thing. I feel like they're trying to almost predict when it's coming. There's like hiring a lot of hiring stopped. And I feel like a lot of marketing has been pulled back from the stuff I've read already. And it's, I always tell everybody, it's a percentage in your in your income. Income Statement. It's, it's not a flat line thing. It's not a cost to be cut. Because if no one knows you exist, you don't exist. Right? My ad spend more. Right? So I'll tell you what we did a few years ago, and this is the story that so our book, so Jessica, my co author, my we're in tulip as well.

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Or double sales, zero salespeople. Yeah, we co wrote this. And the whole idea behind it was in it was actually before the pandemic in 2019.

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You know, we were growing the business and it was growing. It was growing really rapidly for a few years. But then it started to slow down. And we had this big sales team that was costing a fortune with a sales manager and a whole team of salespeople doing hundreds of phone calls a day emails, you know, all these outbound reaches and all this stuff. And we actually I went in, and I remember it was, again, thinking strategically, and made the really really, really tough decision. We went in one afternoon, let the entire sales team go in one fell swoop. So here we were a company that was still growing and upward trajectory with no salespeople overnight, from seven people down to zero. And what we did is what I've gathered the team together, explain what we did, I said we're gonna move to this call at the time automated sales process. We had a young student intern, Co Op student, a marketing student, and he came he was there for the summer and I said, You know what, let's just, I believe we can do this. We can figure this out. And at the time, we were doing a lot of print marketing and different things. We were just really getting into digital but we dove into it headfirst and we had this young marketing guy who

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Basically believed anything was possible. And we started experimenting. And we found what we knew we had some ideas and theories of what work. But we really started to hone in. And they said, Well, I said, we're not going to do from this day forward, we would from doing hundreds of outbound phone calls a day to zero. And I said, we're not going to do any more cold calls as accompany no more. And what we did was we basically turned on and figured out our, our unique way that we put everything together, online digital marketing, that brought in inbounds. And the only time we converse with people is when they reached out to us because they want to learn about what we were doing. So we went from all these outbound calls, to only accepting inbound calls. And we actually had the production people take those calls, because who better to talk about marketing than marketing specialists, not salespeople? marketing specialists get the people that really know the product or the service that you're doing? You can coach them up. Yeah, the knowledge is tough to, to elaborate on, especially when you get in the nitty gritty with someone. You know, I kind of agree with you, you know, depending on your approach, but

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it's kind of that thing you want to bring people into your essence. Right? Well, I was sitting there thinking, Yeah, you're a marketing company. Right? And on digital ad, right. Oh, there's and you do short money ops, short term and long term at the same time, that's always been the duality I see. With the tactical side, like, doing ads is very direct. It's very instant. People are coming to you with intent. So you're, you're probably qualifying them by the audience already. But, you know, it's it's one of those things where the long game, you wrote a book, that's something you can leverage with your co author in babe. Jessica. Embree? Yeah, I know. It says she's married. So I'll I won't say Okay, okay. I don't I'm not going I'm

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sorry. I'm now I can't react. That's weird. Yeah. Well, you're, you're gonna get married soon. So I'll say she's a big no. And so it's one of those things were, tell me about that decision to, you know, you didn't see it full, full throttle, right? You didn't do what you did when you're 13. You did the thing where you go, Okay, this isn't working. And you, you cut the fat, and had to reconfigure everything? Is that? Was that a lot of anxiety? Was that a? Tell us about that time you're doing that? Because I I'm interested, I'm always interested in the entrepreneurial fear, the fear of the unknown. I think that's always the most interesting part of that endeavor, you know? And that's, so that's one of the things and you know, I do a lot of business coaching today, or did talk with different people. And one of the things that I always tell people are you willing to, and that's the way we looked at our, what we did at that time is, are you willing to destroy what's good in the pursuit of something great. And that was truly destroying what was good because it was working, it just wasn't working to the extent that we needed it to work, and it didn't have the return. And so are you willing to destroy what's good in the pursuit of something great. And, you know, I bring up the story too, because, you know, you mentioned about marketing being so important, but one of the first things that's cut, well, we're living proof that we actually doubled down on our marketing and cut the entire sales team like it really tough. You know, if you have really tough times, maybe you need a different business strategy, maybe you need a different go to market strategy. And maybe marketing is where you need to invest but cut something else that you traditionally deemed that you could not live without. Yeah, you know, we we talk about it in branding and rebranding for clients, but it's like, who are we? What are we doing? What the, you have to really go Am I, you and I, I kind of flippantly would say to a lot of people you need to go camping and do mushrooms and then really figure out because you are the business a lot of the time it's not a one and done meetings after that, but whatever. No, they the they like my candor. Yeah.

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We would never pay you money. But I did it. Well actually set it specifically because that sticking power like his jacket, it has sticking power it's it's a thing that it might be uncouth, but it's still one of those things that it's fine I like that. Yeah, no, I there's no I don't want to work with somebody who is not going to eat mushrooms anyways. Eric your shirt has sticking power to why thank you is sticking to my I love that. So what So what do you see? Going forward now like what do you see coming down the pike

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for marketing, like, Are we are we going into another kind of? I don't know how Canada's economics work, you know, in relation to ours, I assume pretty close.

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Do you feel that that coming on? Can I just say a feeling like it's an intuition? I've reading stuff, I just see things. I see what people post on LinkedIn and stuff. And you're like, feels like, stuffs getting pulled back again. Yeah. And that that's out of fear. A lot of people do that because of fear. And they don't, they can't be stoic about it. Go ahead.

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Yeah, so first of all, you know, we we do most of our business is actually in the in the US, like, we were located in Canada, but we do 95% of our businesses, with American client partners, and across the country. And what we find is that, yeah, I do believe that there is a there's a slowdown coming, you know, with it with inflation going up, the interest rates going up, all of these things are going to slow down the economy somewhat, which is probably not a bad thing, necessarily.

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Some people are going to be scared. But in business and you talk, you talk a lot about, you know, the entrepreneurial journey, and to be an entrepreneur, you need to be bold enough to believe in your vision and to go after. And, you know, for those companies, those client partners that we work with, who are confident in what they're doing, they're confident in their strategy, and they're willing to invest in their future, when actually when everybody else is clawing back. That's the best time to invest. That's the best time to try to gain market share when other people are retracting a little bit. You know, it's absolutely it's recessions for entrepreneurs, always provide opportunities. Recessions hit, you know, the big blue chip companies, the big behemoths. They hurt, though they tend to hurt those companies, but at the benefit of the entrepreneurial companies who are bold enough to go after the business. So I think it's going to be an exciting time. Anytime there's volatility, there's always always opportunity

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to start a tent company, like something, you know, when you lose your house. Yeah, I mean, outdoors. I like that.

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Y'all have American clients, and you're in Canada for that universal health care. That's nice.

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Actually, I'm curious. Have you seen any differences in the United States and Canadian clients? No, you know, Canada is one is 1/10, the size of the US and population, and we're 1/10 Your size in our economy. So basically, whatever it happens in the US happens in Canada, by default, trickle up, you know, where you're trading biggest trading partner, but your hours. But what the difference is that, you know, we're just a small percentage of your trading, we still represent your largest trading partner, but for Canada, in the US, like, you, you're all of our trading most of it. So we do follow the US economy's when they're the ups and the downs.

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Man, yeah, with every bad, there's a good, right, you know, like, I, I kind of call myself an aggressive optimist. I've been told him kind of intense, but I feel like I don't

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talking to you, I don't feel like you have any bad days. Or do you?

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Overall, like positive all the time, like this?

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100% bring you to the dark side, you have to be how can you have a bad day in that jacket, you have to like funny someone has.

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Someone has to call it an asshole or a hose or something in that jacket, and you gotta be like, it's a marketing thing. sticking power, you know, like just yelling.

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You may call me a name, but you know, you'll remember me tonight and or tomorrow morning. So you know, it's not a job. Now, I you know, I think every entrepreneur, in order to be an entrepreneur, you need to see the glass half full. Because otherwise you would not do what you're doing right. You would not go after your dream, right. I'll start a business. It'll probably fail, but I'll start it. Right makes no sense. Yeah, you have to believe in it. Yeah, you have to believe in it. Yeah. And then any absolutely any bad habit like that. You want to sublimate it, anything that you're doing and behaviorally that isn't working. You have to turn that into a good thing. You know, that's another thing too. I'm a big believer in having a life by design and entrepreneurs. They do that by nature, right? They, you know, you can choose what kind of a life you want. You can design your own life. There's a few things you can't control, but you can always control how you react to those things. Yes, you can by design, and I'm a huge believer in that. I was telling my daughter. I was telling my daughter that the other day I go look you might choose wailing

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Haven't tissues for but she's having a tantrum. She had four four tantrums in the morning before we left for school. Somebody's given scores. Well, I was like, this is a record. And she's like, I woke up. I'm not having a good record. She's like, I'm having a good day of she knows she's half Asian. Come on, she's having a good day. Oh,

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Daddy, they're both funny. And I go, well, not funny. She's cute. But no, it was funny. And so I was just like, look, you're this is one of the best things I can tell you. And I'll tell you your whole life, like, you might be having a really bad day. And you can always tell me about it. But you don't have to take it out on anybody else. And you don't have to put it out, especially me.

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You know, there's ways to talk about it and cope with it. And then she yelled at me and I know, she's an alpha chick. But it's a long con.

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For anybody listening, can you What tips do you have? If someone's trying? Like, we like to really talk to that audience on the show, that is in the full time job they hate is is working for the weekend, is trying to have some ideas is kind of rudderless. What, what would you say to them, you know, what tips do you have? out there?

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So for one thing, if you're working for the weekend, you're not living, you know, you've got to enjoy your life. Like I said, like by design, you've got to enjoy what you're doing every day. So what you do for a living, which is where you spend a huge portion of your waking hours, needs to be in doing something that you enjoy doing. So if you if you're doing a nine to five job that you you're not enjoying, but you have these ideas, those ideas are what inspires you, it's just think of your energy. When you think about going to work Monday morning, or this idea that I have for this business, like what gives you more energy. Because when you start working on your passion, when you start working on the your business needs, you make that entrepreneurial leap, you will have more energy than you knew you had in you. Because you're energized by what you're doing. So go out there and do it now as far as what to do.

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I'm a firm believer that nobody you look at any successful person, nobody has done it alone. Nobody has even the solo entrepreneurs out there. They have mentors, they have peer groups, they have people that they can lean on, when they don't have the answer to a question that they can say, I'm stuck. Does anybody have any advice in you know, whether that's, you know, having those mentors, you'll go up, I've always been a big believer, I've never had a problem going up and just asking people that I really admire if they would mentor me in one area business, that they have a specialty in or another and people that are really successful. What's amazing, is for younger, energetic entrepreneurs starting out people who are successful, feel this debt to society that they're more, I've never had any I've never had anyone turn me away, when I've asked them for advice, or to get together because I'm dealing with an issue, you know, with banks or something like this getting more credit. And I know the guy I want to talk to they will always take your call. And they will always sit down with you. So get together with mentors, or even just as powerful get together with peer groups. So getting started in in business alone. There's a worldwide organization called Entrepreneurs Organization, and I been a member 18 years.

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But if you don't qualify for Entrepreneurs Organization, they have an entrepreneur organizations accelerator program, EO accelerator, and join that get together with other people just starting out in business. And they'll put a cohort of six or eight or 10 Young people just starting out in business together to support one another, along with a mentor, a more senior successful business person that can help guide you through your your pitfalls, like because there will be challenges like a business matchmaking company. Yeah, it's it's kind of like a business matchmaking company and you work with you're always had these mastermind groups always been a part of one or two of them. And they're places you can go to when you're thinking about those big questions, or you have a big challenge. And you're wondering, like, what do I do here? I have no experience. You know, somebody's trying to sue me. What do I do? Well, you know, lean on people that had been sued before we can get some advice that people from people that have gone through that. Yeah, be aggressively curious. Try to try to find the answers. Once people love to feel smart. Yeah, no, look, I've never been turned down either. When I've asked for advice or advice, even if I don't have good advice, I'll give it all up all day long talking. Start saying stuff.

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No.

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That's why I call it old man advice. You didn't ask for it and I preface it that way. And then I say what I'm gonna say anyway.

35:09

But the, you know, I'm meeting with a mentor tomorrow and Mr. De gunpoint. Oh, no. I'm gonna have breakfast with him. For nothing in particular, I just, I think it's a good refresher. He's always going to challenge me. Whenever

35:28

you want to come to an end tomorrow, maybe eight o'clock. That's rather that's all the players are at. And we'll keep this local conversation off, Mike.

35:37

Thanks for coming on. Appreciate it to let media to look media group.com. We'll put links to everything in the episode description. Yeah, actually, if I if I can we have? Nope, just kidding.

35:52

worst joke ever, dude, we do. We do. Like if anybody's interested in in learning more at TM dot media forward slash double sales, that UTM dot media forward slash double sales. That's where people can buy the book or download a free chapter. Or if they want to talk about marketing strategy, they can book a call with myself and or a free call with myself or Jessica, my co author. And we'll jump on a zoom call and talk marketing strategy with anybody who wants to. Hey, just jumping in there at the end shows the guy knows marketing. Yeah, yeah.

36:29

Hold on one second. You had a call to action? You know, I didn't prep and what is it? failing? Prepares preparing to fail. Maybe read the sentence next time? Isn't that what it is? I don't know. All right. Appreciate you coming on. And yeah, we'll put all the links in the call to action in the episode description. Thanks. Thanks, man. All right. Thank you guys. It's good to meet you.