#369: How To Get A Computer To Do Your Work For You w/ Andrew Mayer
Episode Description
Andrew Mayer is the Head Of Partnerships at Zyra Talk, an AI website chat plugin for small, local B2C service businesses’ lead generation + bonus points for Zyra’s superior value added differentiators of sales enablement and bespoke onboarding.ZyraTalk.com
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unedited transcription of the episode by Otter.ai
Eric Readinger 0:00
lightning in the thunder regrow your like a singer. Lightning way down.
Law Smith 0:08
Okay, now we're pumping now we're feeling it. We're talking. We're talking about Zara talk today AI chat. What do you know about synthetic intelligence? AI bots?
Eric Readinger 0:20
Yeah, more now.
Law Smith 0:22
Well, you're listening to the Arbitron rated number one business comedy comedy business podcast in the world and Nielsen ratings through the roof. Our numbers have gone up. That's right. Yeah. So you told me yes. So if you're listening out there, share this with a friend loved one. your person, your friend trying to get side hustle going, I work. He says that all the time. They got an Etsy shop. I worked there selling lemonade on the corner. Yeah, we want little kids to listen, give me money. Even though I got to be money. What's up? It's a little explicit on this show. Parental Advisory warning. This episode is brought to you by Squarespace the number one content management system drag and drop. Website creator. Easy templates. Easy to make with or too little pause. You don't need to be a programmer, or a designer. Lots of resources if you get stuck. And if you hit up the link in this episode description. You get the hookup holler if you hear me Ooh, we need to make her say Oh, drop. Oh. Oh,
Eric Readinger 1:35
no you don't I told you you don't get to request the drops.
Law Smith 1:37
I threw a drop to you the other game the drop keeper. Well, we got my policy from behind.
Eric Readinger 1:43
Keeper.
Law Smith 1:44
You're like the key maker in the matrix here a tiny Asian man
Eric Readinger 1:48
you don't have to. I already said drop make keeper thing
Law Smith 1:51
I know is building on it. This is how we go.
Andrew Mayer, Zyra Talk 2:15
Nice. Well, I checked out last week. I'm excited to be here.
Law Smith 2:22
You did, huh? So how would you do you think we we need a good feedback loop. What do you like? What do you dislike? You know, in marketing people forget business development, marketing, or just business in general. You forget about the feedback loop? Because it hurts positive only. Yeah, we're sensitive. So tell us all the good things first.
Andrew Mayer, Zyra Talk 2:48
Yeah, to be honest, we'll start with the press. I like the energy you guys definitely bring a fun loosey goosey kind of entertaining energy to things which is cool to see in business is because I don't know about you guys. But I'm always really focused on being professional and uptight. And using the right verbiage to come across as you know, as professional as possible. And sometimes with everything going on in the world. It's cool to see people able to still talk about business, but lighten up the mood and be funny about it.
Law Smith 3:17
Now that's a that's a real sales guy. Right? Pretty good. Yeah, pretty good. Why don't you? Why don't you intro yourself in the company. And then you can shower us with more compliment. We'll
Andrew Mayer, Zyra Talk 3:29
go back to that. Yeah. All right. So before I keep giving you guys good news. My name is Andrew Mayer. I am the VP of strategic partnerships over at virus hawk. We are a small and private business based out of Phoenix, Arizona, me and my partner started the company back in 2016. A little bit about us originally, we were a lead generation business for about a year. And then the twin two of our three founders saw a massive opportunity because they're huge tech gurus. They saw wide open opportunity in the conversational software space, so not to bore you guys to death. But what we do today, we specialize in automated chat. We have a 24/7 Fully automated web chat platform that helps service based businesses and other companies in the SMB space. Focus on online conversions, qualified leads, all that good stuff hyper personalize the experience on their website, make sure they're providing ease of use when it comes to communication, customer service, and all those good things that everybody wants to have them going on a website without having to pick up the phone, right? So I'm 29 years old. My partners are roughly 30. We're fairly young, but we're really professional. We like having fun on the side. And we've got roughly 30 employees and it's been a great run. We're looking to continue to grow in our business. We've got roughly about 5000 clients and we want to keep that going.
Law Smith 4:52
Yeah. I told him we'd give them all man advice he didn't ask for.
Eric Readinger 4:57
Oh, because our You should run for office.
Law Smith 5:02
Yeah, you gotta. You're very eloquent. Unlike us, right? I guess where to start? I'm going to I'm going to reverse our normal way of doing things. I'm going to ask the question what you usually say for the end, I'm going to try to beginning and see if it's okay. And maybe I think because every time we ask the question,
Eric Readinger 5:24
it I do like getting it out of the way. Well,
Andrew Mayer, Zyra Talk 5:26
there's that part if you come up with something else. No, I always forget. Yeah.
Law Smith 5:32
You should use Livescribe. Pen I gave you need to take down notes. It'll back it up.
Eric Readinger 5:38
I already the one I ran over the Lamar. on accident. I gave
Law Smith 5:44
you a second one on purpose. What am I hate? That didn't You didn't give
Eric Readinger 5:47
you another one? Probably did that one too. Right. The Lawnmower cool.
Law Smith 5:51
That was kind of dangerous. That one was on purpose. I feel like that was absolutely. Um, you know, but every time we asked a question about half the time to answer it, there's more questions we want to ask after it. And then we're like, by. So what advice would you give your 13 year old self? And I know that was two years ago? You beat me to it?
Andrew Mayer, Zyra Talk 6:15
I know. Yeah. One, to be honest, I was always really hard on myself as a young kid, because I was really big into athletics. And I always wanted to be the best. And honestly, it's really hard to be the best in sports like tennis, football, soccer, basketball, really saturated sports that are often played around the whole world, right. So for me, if I could have gone back, one thing that I would have told a 13 year old myself also 18, maybe even early 20s is to not be so hard on myself. And I don't mean that in terms of work ethic, I definitely am proud of the work ethic I had kept up in my more adult, you know, like years, but I was always the type to just be freaking out and stressing out and always thinking about the worst versus just focusing focusing on the good things that were going for me and knowing that if I put in the work, things would would pan out whether that was sports, whether that was school, whether that was work, so I looked back today, and honestly, I want to improve my situation, but I'll be honest with you guys, when I was a kid, again, around young teens, I was always freaking out about, you know, what do I want to do with my life? Is it tennis and sports? Or is there more out there for me? Am I going to be successful? I tried to tell myself to take a step back and tell a little bit to be honest.
Law Smith 7:29
So you're uptight kid. Oh, man. Yeah, that sounds horrible.
Eric Readinger 7:32
I was the opposite. I was worried more it was
Law Smith 7:35
a sack of shit. Yeah. I was like, Yeah, I'll figure that shit out later, right? It'll happen. I didn't gain like work ethic until later. So what was stressing you out? What, why?
Andrew Mayer, Zyra Talk 7:48
My dad, my dad was always really hard on me. He is in corporate law, and may just be because we're an Italian family or agency because he's a lawyer, maybe both. But he was just always up. In my case. I'm 29. And he's still up in my case, asking me about my work my finances my company. I never get a break from that guy. So I have a big feeling that it was behind you. And
Law Smith 8:09
that I that I wouldn't be surprised. That reads more more of an attorney thing. Well, I mean, you become an attorney, because you kind of have that personality. But both have
Eric Readinger 8:17
attorney father's interesting. Yeah. But
Law Smith 8:21
I've been around a lot of attorneys. And they are. They're just very diligent. And then depending on how you parent, I'm very laissez faire, which means I don't want to do a lot of stuff. I tell everybody, I want my kids to figure things out. But I really just don't want to get out yet and look away from my brain.
Eric Readinger 8:39
It's a great slogan for a lazy dad. Yeah, like, they're on my helping them, you're hurting them.
Law Smith 8:45
They're like, someone was like, I was at the beach and they're like, do you want to help them with the sandcastle? I was like, no, no, I want them to. I want them to learn, right? It was just because I didn't want to do anything. I know at the moment. I
Eric Readinger 8:57
have the same situation. So you did. I was like, you guys know what I do is I say Avery be in charge of your brother and cousins. And she bosses them around they play like they're like just soldiers doing whatever and everybody's happy. Yes, a little power. They just get told what to do.
Law Smith 9:16
It's a good tactic. Thanks. I felt like I bought a lot of dad credit too, because I spent about an hour two hours just building a massive Hot Wheels Track connecting all the Hot Wheels track right? Friday night.
Eric Readinger 9:27
They removed on three things past what you were doing.
Law Smith 9:30
Oh, no, no, no. He my son was in dude. He was like Elon Musk engineering. Like he's like, why don't we put it was like kind of absurd. Like how good he was at like fixing anything that was wrong. Because he could figure out like, I was like, You need more I kept telling him inertia I don't even know if that's the right word. It was right. I don't know physics really. So but I was just like, you need any more speed. You need me more power out of this thing. And he's like, why don't we up it Right here on the curve, it'll get it can get around, but it will get enough speed to go down and finish it. And I'd like to work. I was like, that's great. And look, your dad's probably asking you or your mom, a mom, maybe I don't know if mom's in the picture. But, you know, my parents stopped asking me if about like becoming an attorney. I don't know if you're getting those questions, because they don't understand the Internet and a lot of work that I do online. So it went from, why don't you can still go to law school until about 34
Eric Readinger 10:36
Plus you your name, right.
Law Smith 10:39
I know. I'm gonna I'm gonna use that for a law firm landing page. I think I'm just gonna release
Eric Readinger 10:44
the law. You do the Sylvester Stallone. Yeah. I'm on their copyright,
Law Smith 10:49
Judge Dredd. And then about 3536. They're like, why don't you be a mailman? And I was like, I was like, yeah, they do actually make decent money. They make six figures. What?
Eric Readinger 11:05
Yeah, the guy who delivers my mailman, six figures.
Law Smith 11:09
You should say all of them. But I'm saying like, you can't like all of them. Not all of them.
Eric Readinger 11:13
But right. The one driving around in the Mercedes postal van. Oh, it's shared
Law Smith 11:17
baby. They're like a cab. They share the share Mall? Um, yeah, I know. And then, and then it went from that to becoming an Imagineer. I didn't really know what that I'd never heard of that. You know what that is? You know, Disney is pretty far from young
Andrew Mayer, Zyra Talk 11:34
guru with my hand. So not really, to be honest. A general, but not necessarily.
Law Smith 11:40
It's one of those Disney words they made up for engineers at Disney, I guess because Orlando is 90 miles away from us. And I was like, What the fuck is an
Eric Readinger 11:49
elbow understand what the hell you what it is? She is like,
Law Smith 11:53
Yeah, I'm gonna go be an Imagineer. That sounds like a real job, mom. And she's like, No, it is it. They're all the engineers at Disney in Orlando. Like they have to. They're, they're called Imagineers. I was like, I'm going to be senior vice president of Imagineering. Right? Like what the fuck, ladies love to hear that.
Andrew Mayer, Zyra Talk 12:11
I'm like, he's an Imagineer.
Law Smith 12:13
What do you do for work? Oh, I'm a baller Imagineer. Right.
Eric Readinger 12:17
Oh, so you just make it up? Yeah.
Andrew Mayer, Zyra Talk 12:21
Yeah, I can actually relate to that. We've been doing this, like I told you guys for six years. And I'm really close to my parents working to Italy. So we have that tradition of getting together on Sundays and eating a bunch of food and six years, every Sunday straight. I've been trying to tell my mom what it is that I do for work, and she couldn't tell you the slightest idea what I do for a living.
Law Smith 12:39
So you've done the pitch. I used to do that, too. I had my mom in my office when I had an agency ago. Okay, this is what I do. We help businesses just start there.
Eric Readinger 12:49
You got to show them something, you got to
Law Smith 12:50
PDF. Oh, dude, I went through the
Eric Readinger 12:52
solid thing. Like they got to kind of be able to touch it. They touch the screen that it's on, or a piece of paper.
Law Smith 13:00
What she thought was been really kind of saying I was like, You know what a website is? Got to start there. Yes. And I go, okay, you know, how businesses have one, okay, that we do. That's part of the million things they can do with it. And then you know, like, they have to get leads, so we help them with that. You know, that so you got to break it down piece by piece, but it it's a fool's errand, you'll do the rest of your life.
Andrew Mayer, Zyra Talk 13:23
Right? Yeah, for sure. Yeah, she just don't know. When she talks to our family back home. She just tells them I talk to a lot of clients about business. That's the most that she can can summarize.
Eric Readinger 13:34
Hmm, that's it. I mean, it's true. It's true, though. You gotta look like I think you
Law Smith 13:39
you look like basketball player Matt Bonner. I was pulling it out. But what's that?
Andrew Mayer, Zyra Talk 13:48
I was born in San Antonio the birth of my favorite game.
Law Smith 13:51
Oh, yes. Very nice. So
Eric Readinger 13:54
that beautiful black silver, firecracker red hair calm.
Law Smith 13:59
I can't tell if his hair is red. I don't know we've
Eric Readinger 14:01
met Bonner. I'm talking about when he played for the Spurs like the Red Rock.
Law Smith 14:05
So yeah, so tell us about alright so you're you're in the middle. Let's let's talk about zero or zero because you're gonna have a Zapier. Zapier problem probably. Okay, yeah, the way it Zapier, by the way, what's that?
Andrew Mayer, Zyra Talk 14:25
The way I remember that Zapier not Zapier that Ryan was happier. I nailed the Zapier one down but rapid Ira
Law Smith 14:32
zero okay, yeah, I mean with Zapier, Zapier zap right yeah. Yeah. You just sound like everybody wants to sound like they're from the Midwest when they say is Zapier. Zapier is that high a. So
Eric Readinger 14:49
but with Zara, I don't think I would have that problem. The Y really? Z EY ra most people are gonna say
Law Smith 14:58
I think zygote when I see it But that's just still works. And look much like as I go, you guys are kind of beginning companies smooth. How do we all right, here comes? Here comes some real questions. What is the AI part about this? AI is thrown around a lot. Yeah, I'm starting to think it's like a cover all life and make our own AI. Like remember I was I was like dumbfounded about all the food labeling. I was like, Do you can just put whatever like keto on anything. And you're like, Yeah, and I was just like, oh, I don't know that. Like,
Eric Readinger 15:35
there's like a few select words that you can't put on there without whatever. But yeah, you can pretty much put whatever on there you want.
Law Smith 15:41
So what makes it an AI? Product? Software?
Andrew Mayer, Zyra Talk 15:50
I love the question. Because a lot of clients that we serve, when they initially talk to us are fascinated by the automation we provide because it's truly automated. So to answer your question, we live in a digitized world, right? Everything we're doing today is evolving around technology, the way we communicate the way we live the way we read and move around the way we do business. So for us, when we were lead generation business, we saw all of the leads coming onto the website, and having to a pick up the phone or be fill out some sort of contact form, right. And a lot of live chat services that were out there were pitching automation. But the reality is, is that the customer would have to communicate or text back and forth with the client. So what we did, and why we say we're fully automated with only AI, is because we've built 1000s of conversation flows, so that we can automate conversations for any service based business around any talking point hiring, blog, financing, about employment, whatever the case is. So when we say automate, we're literally automating the entire conversation on the website, all the way from conversations around employment opportunities, all the way from conversations about promotions for plumbing and HVAC companies, specifically that have a wide variety of services. And then obviously, capturing lead information, we also automate the way that these leads are routed to the company. So we have an intelligent lead routing system, that through the automation based off of the inquiry based off of the lead, the AI knows exactly what lead what chat should be going to what point of contact on the organization pot.
Law Smith 17:27
What makes that different than an audit are
Eric Readinger 17:30
a giant decision tree.
Law Smith 17:31
Yeah, automate a workflow, if you will. I while you're going. I can tell you this is a polished polished answer, because you had like, you had kind of a politician's beginning to that this is a digital world,
Andrew Mayer, Zyra Talk 17:49
right? Yep.
Eric Readinger 17:51
Stage.
Law Smith 17:52
I don't want any kids to go hungry. Okay. Everybody should be working, if they want to work. So if they want I was chatting with on your site with the chat bot, I just put in penis as the something else answer says we've received your message. And then it says, Can you have your name? Dr. Wiener fart is what I put in. Because this is a business show gold company gold here gold. I just wanted to let you know, just in case one of your peoples like what the fuck
Andrew Mayer, Zyra Talk 18:28
out? Got the notification? They weren't good. Oh,
Law Smith 18:31
wow. Okay, you're on top of it as well. So what's the difference? What makes it AI? What's the difference between automation? That is if this then that to AI?
Eric Readinger 18:46
Or what does the AE stand for? Should we is it?
Law Smith 18:49
Very good question.
Andrew Mayer, Zyra Talk 18:52
Good question. I'll take it from here. So AI Artificial Intelligence. When you are chatting with a chatbot, you're usually just filling out some sort of contact, you know, information with your name, your number, your email, maybe some sort of positive or negative complaint or a need of yours. But then it's not automated anymore, it goes to the company, the company gets a notification and they've got a text back and forth with that client that's not automated. That's manual, live chat or manual SMS. With us, when you come onto a website where direct talk is on, we literally are automating that entire conversation. So we're qualifying the need behind the customer. What what do they need? Is that a qualified lead for the company that they're chatting on the website. And then we focus on all the data, write the name of the client, the location to make sure that they're in the right service area of the company. If they put a valid phone number in a valid email in? Are they looking to have a conversation around a specific product or a specific service or a specific need? And we automate the a word that entire conversation so by the time I go to my client, and say a client's direct talk, just capture the lead for you. You don't need to capture any the detail from them anymore because we already Have everything for you name number, email, all that good stuff, you just need to book a call and close that business. So the entire portion behind the actual booking appointments, or closing the sale on the call or meeting, the entire process up to that is completely automated. The client doesn't have to touch for tech, anything.
Law Smith 20:20
Okay. Do you have all right? How about this is not always a fun question. Why should I use it over drift? Which is? Yeah. Kind of out of our backyard. Right.
Eric Readinger 20:35
But drift is manual. Now. You can, you can? I don't know, I haven't used it in a while. But I mean, you're talking about like, building out,
Law Smith 20:44
you can build it out. But you can also you have to build this out to Zara, you have to build out answers and stuff like a workflow.
Eric Readinger 20:53
Does that? Well, I was gonna say does I don't think you do. From what I
Law Smith 20:58
think they held that right.
Andrew Mayer, Zyra Talk 21:00
Yeah. answer your question, why you should use us over drip is because drip is a little bit more in the or only in the b2b space, whereas we've worked with both. But secondly, something that is very important, specifically for small to medium sized businesses is the S word. And I don't mean the staff word, I mean, the service word customer service. That's where we come in. And we have taken a completely different approach than all of our competitors, all of our competitors, including drip our Seltzer, they have an amazing platform, it's a great product, but you have to set everything up yourself, you have to train your team, you have to manage the entire implementation process. Whereas the US and implementation, we give you dedicated onboarding managers, dedicated account managers, we give you all the resources internally, that are going to build everything out for you, you the client literally don't have to touch anything, because once we're done building out your account, we work with your specific web developer to install it successfully on your website. So by the time you're live, you haven't done anything to implement this successfully. We do everything for all of our customers.
Law Smith 22:05
That's I mean, that that is a differentiator in a big way. I know you have your competitive advantages chart probably behind your screen right there. But you know, it's one of those things where the worst part of having running a small business and Eric loves this term I came up with you get app SAP, what do you have too many apps? You've never learned? You haven't heard that a couple of years. Not you're worse. It's pretty bad or worse. Pretty bad. Well, look, tech stack app website, SAS, whatever the fuck, you know, a digital product. I don't know why people call their products still tough for me because it's not tangible. But but you know, that's great. Y'all found that key differentiator a you're working looks like with a lot more kind of localized hyperlocal targeting businesses like Stanley Steamer or plumbing companies. HVAC mentioned dental orthodontics, you know, really hitting those professional service sector. Because the last thing they they want to do is have to sit and learn an app when they're already learning. Like they've already done 80 hours in a week, you know, full of other things. Yeah, you really y'all really boosted value by having the sales enablement aspect of it to onboard. onboard them with that. Yeah,
Eric Readinger 23:31
so who's your closest competitor? If I may ask.
Andrew Mayer, Zyra Talk 23:36
Our closest competitor is a wide variety of live chat services actually agencies that either outsource or live chat agents overseas, or just third party call centers that do the live chatting for the company. And people love numbers always like saying that when live chat when we steal a client from live chat, we analyze their previous data. And it's usually around 30 to 35% conversion rate, the minute they moved to zero, they see roughly and minimum 95% completion rates because what we've done with our conversation flows is we've analyzed all the data from all the different industries that we serve medical, legal home services, you name it, and we've truly built out all the different conversation flows to not only automate them, and focus on providing the highest conversion rate possible, but really making sure that we're providing the most professional customer service oriented responses. So I would say our most common competitor and the one we have most fun coming up against this live chat just because we can usually cut your costs down and half and we can improve your conversion rates over 50%
Eric Readinger 24:41
If you keep the I mean, if you build out these, these automation, basically, you know if you build this out so that it's damn near perfect. That is a good recipe to get bought out by some IGS I don't even know but like there is there's a yeah was scaling up? I mean, do you want even if you have that data, and you have that I don't even know what
Law Smith 25:07
it Yeah, cuz the back end on this deal? Maybe how's the data
Eric Readinger 25:12
to analyze it, that's a huge do that get the economy is alright don't do like it's
Law Smith 25:20
not even a secret anymore on a lot of this tech stuff, it's data is going to be so important now now we're in the era of rehab a lot of data, but I don't think we know what to do with it a lot of the time,
Eric Readinger 25:33
right? Or in this case, right is the like, yeah, having 5 million names and phone numbers and social security numbers Great. I'm not going over 5 million credit card, this is usable stuff that I mean, geez, any company, any huge corporation would want to use that. And really any social media like dealing with and
Law Smith 25:55
especially with Apple, taking back a lot of the or implementing a lot more privacy stuff. So you got that to deal with Facebook, pared back a lot of interest, keywords, further ads, I bet. I'm gonna bet you guys can pull the device ID or the device that are on where they're doing it from, you know, what kind of browser they're using those kinds of things? Yeah.
Andrew Mayer, Zyra Talk 26:21
Yeah, we've got completely proprietary, I would call them processes in place. Because obviously, if you're a lawyer, you're a dentist, and you're coming to me for automated chat, you not only want to see the conversions and the qualified patients or leads that I've captured for you. But it would be so much better if I could also show you where you're spending your own marketing dollars online. And which investments of yours on the marketing side of your business are panning out in high revenue opportunities, right, because a now you know where to hone in and really capitalize and invest more money and be huge cost savings opportunity. You could be sending high hundreds or even 1000s in areas on Google, Facebook, or even other sources that aren't driving the leads that you thought you were getting from investing. Right. So the data behind the leads the data behind the patient's behind the customers behind the chat is a massive part of that.
Law Smith 27:16
Yeah, yeah. And you can be a little geofence with that information, like your DUI attorney, criminal attorney or something like that, you know, oh, there's a bail bondsman area that people go to outside of the the jail. You know, or whatever. You know, I
Eric Readinger 27:32
might need to be talking to you often offline. Yo, like, yeah,
Law Smith 27:36
there's my referral. Good. Yeah. I told him I pitched it to some of my clients. Ya know, I My mind's racing. Yeah. Intercom, you could suck my balls. My balls. Intercom Zoho desk. You're bad. You sound like a bad cover band first. Led Zeppelin.
Eric Readinger 27:54
Yeah, take it. The old good part of town
Law Smith 27:56
HubSpot. You guys used I saw that on your tabs when you pitch me. podium. Fuck, gotcha. Who wants a podium to take that fresh desk? We're looking at them to have more like unfresh desk right? Am I Am I right? We're just roasting all the competitors video to that one. I liked that name to video. Yeah, in their logo. smushed together. Yes.
Eric Readinger 28:18
Pretty good.
Law Smith 28:18
Okay, we don't we don't mind them bird. I used to use them. They're kind of crazy. Qualified. name sucks because it's too bland. Live Chat, same thing gladly gladly
Eric Readinger 28:30
strike five for the fly on the end. That should have sold
Law Smith 28:36
gorgeous, gorgeous. Geo rgi A S. That's probably George Foreman's right grandkid. Because he named all his kids, George, including his daughters,
Eric Readinger 28:50
and he got to name his grandkids apparently drift.
Law Smith 28:53
I'm a little partial to only because the CEO is from Tampa and went to neighboring High School. Do you guys have live chat ability? Because I know that was a big thing with drift. And, you know, I you need to have the manpower for someone to live chat via video, you know?
Andrew Mayer, Zyra Talk 29:16
Yeah. Yeah. So we've set it up to the way where if you are a business that wants to be a little bit more hands on with the interaction, we can notify you as soon as somebody starts chatting. And whether you're on your computer or cell phone, you can jump in and monitor that interaction live or you can even jump into pause the automation and take over the chat and listen to this. If you have a phone call come in or you go to the bathroom and you've got to leave that chat. The automation will recognize that you're no longer chatting with that client it'll jump back in because as you cover 24/7 So for clients that do appreciate that personal touch and want to be a little bit hands on with that, especially at the beginning, we can intelligently route their leads and notify them properly so that they can jump in In a totally live chat, no matter what time it is and what device we're using.
Law Smith 30:05
Yeah, I'm very curious about your scaling up. Because it's ambitious for sure. Like, if the product is very good, you guys found a niche that not really a niche, need a need. Yeah. For that, you know, what I would call businesses that are hyperlocal, you know, kind of services. You know, and there's a lot of horrible, and you get started as a lead gen company. So you get it from that side first, which I think that's you ever heard that story more
Eric Readinger 30:39
than likely built out with that in mind? Well, there's a big deal there like
Law Smith 30:44
Viagra, Viagra was, you know, for? High blood pressure, high blood pressure, and then it went to blood and your wiener? Yep. Yeah. Yep. It's been, it's been said a lot of times. Dr. Oh, my last my last question I have for you that I didn't ask you when we talked previously. Do you know what is the right? So a website that doesn't have your live chat? Are are the plugin? What do I call it a widget? What am I calling it? What do I refer I call
Andrew Mayer, Zyra Talk 31:17
it Big would be a word. What is it?
Law Smith 31:21
Automated chat, automated chat. All right. What is the statue guys have on? Not having it versus having it on someone's site? What is the increase in lead? Lead capturing?
Andrew Mayer, Zyra Talk 31:34
Yeah, for sure. I'm all about transparency. So it's hard for me to get data in a scenario where I'm not involved, for example, website that I'm not on, right. But what I can tell you guys, we've analyzed data and a lot of different verticals, Legal Health Care, work with a ton of dental and ortho offices, we work with a lot of restoration roofing companies. For big and legal. We're big in cannabis now too. But what I can tell you guys is all of these industries have one thing in common, at least 50% in consumers that come onto your website, regardless of the industry, expect to be able to chat or chat with somebody without having to pick up the phone and communicate. So I can't give you a number on a website that I'm not on. But I can tell you that you are definitely letting lead slip through the cracks if you don't have some sort of automation and messaging capability on your website that's providing instant answers instant gratification and hyper personalizing the experience to really provide the the quickest but the best customer service possible that I can reassure you of.
Eric Readinger 32:34
Yeah, see, that's that's a tough question. Landing Pages matter. You know what I thought
Law Smith 32:40
they would have like an average you know, what I mean? Without running
Eric Readinger 32:43
like a controlled test of his own website,
Law Smith 32:46
make the AI bot do shit. Get the robot lazy shit. Yeah,
Eric Readinger 32:50
robot doesn't sleep for us. Come on. It's got an extra eight hours on during impossible questions.
Law Smith 32:57
Yeah, that's how it works. Right. That's what AI is. It's a butler, right? Computer.
Eric Readinger 33:04
Robot. It's a dumb when it comes out.
Law Smith 33:08
Yeah, no, I just I thought maybe, you know, you might not you don't get there. I mean, they're getting big enough to the point where they're gonna have to pull the that kind of data and to market it. You know, it's obviously different for every vertical in every location, blah, blah, blah. Okay, well, I got nothing else you got.
Eric Readinger 33:27
I'm good. I hit you up, dawg.
Law Smith 33:29
I want to Yeah, I'll get I'll get Eric your info. And then, you know, maybe you and your founders come back on another time. Yeah. Want to hear about the growing. They got the
Eric Readinger 33:44
four of you say there were twins involved.
Andrew Mayer, Zyra Talk 33:48
There are two of us are twins. We're not related. But there's two brothers that are twins and then two more single owners. Me and another one.
Eric Readinger 33:54
Okay. Wait. So you've got two people who are not related, but they have another They are twins. Elsewhere. Like, you have a twin brother, or sister. I know. That. Okay, this is Toby. I can't
Law Smith 34:14
believe smoked yet to do that between shows. Wait, I know you're, you were saying saying we're people. Two of them are twins but have brothers outside of them. Right, which would be six people total, but four of them are founders. Right.
Eric Readinger 34:31
Yeah, exactly. That's really interesting. Yeah, that is the twin brother. They're not in it together.
Law Smith 34:36
And how do you know it's them? And there's two of them. How do you know they're not switching? Right. That's a good feeling. Did you could have the prestige situation on your hand right?
Eric Readinger 34:45
Have you seen this other guy? Guys?
Law Smith 34:49
Yeah. wondering. What if the point the other twin comes in? Just like, Dude, you got to fill in for me. I'm staying up all night. This movie. Yeah. Any old man and advice you want before we head off?
Andrew Mayer, Zyra Talk 35:03
No, I mean, I'll be honest with you, you hit me with some really good old man advice when we disconnected last week, you told me to just start over from overthinking the whole, you know, building a family situation, and I did and that that would happen. And here we are seven days later and it hasn't happened.
Law Smith 35:19
I go girlfriend's pregnant. Well, you're Yeah, well, well, how do we will book into this way? How did you start this episode? You talked about being a little too uptight. You know, when you're younger? You're gonna you're gonna take that shit to the grave man. Like you're gonna. It's probably
Eric Readinger 35:35
helped. It's dad loves you. But you can you can tell him what's up. It's, it's probably
Law Smith 35:39
good kind of pressure. There is a good kind of anxiety that'll make you work, but too much is really bad. Yeah, you know, and there
Eric Readinger 35:48
will be that day when you stop caring that what your dad thinks, and you realize, oh, he's just a guy.
Law Smith 35:53
Oh, when you get on the other side of parenting, you're like, oh, they didn't know the fucker zactly. No idea. Exactly. Like, they're just kind of trying their best, but
Eric Readinger 36:02
you can't force it. It's just got to happen. So you'll get there. Yeah. Yeah, maybe grow mustaches. Don't
Law Smith 36:07
worry about the family thing. You can your 2019 you could be you could be a single guy. This is what I'm saying to them. You can be a single guy until you're like late 30s. You know, if you don't get married by then people are gonna be like, What's up with him? Unless, or you could just be a big Playboy and just make sure you get your word out there, the Phoenix Business Journal, whatever, it's
Andrew Mayer, Zyra Talk 36:28
got 10 years. And if it doesn't happen within 10 years, I'll be a playboy.
Law Smith 36:33
You'll be Yeah, you'll be fine. Because you know what, dude? And you're Wait, no. Wait, guys, we had a good run. All right. See you later, buddy. awesome guy. Thanks, dude.
Unknown Speaker 36:44
Thank you
