How To Be A Rebel Entrepreneur. Alexander Concepcion's Guide To Risk, Riches, and Immortality.
Most Penn State grads have their pick of investment banking jobs and an easy career path practically laid out before them.
And they wind up miserable anyway.
Alexander Concepcion said f*ck that as soon as he graduated. After ceremoniously burning his college degrees, he moved to Austin, Texas, with no plan. Fast-forward to now, and he's a seven-figure entrepreneur who truly believes owning a business is the only path to personal sovereignty and a lifetime of joy.
With a new book, Survival First: The Rebel Entrepreneur's Guide To Risk, Riches, and Immortality, coming out in the spring, could we book him on The Sweat Equity Startup to share his contrarian perspectives on business ownership and entrepreneurship?
Alexander Concepcion's calls-to-action:
website: www.survivalfirstbook.com
business website: www.tacostreetlocating.com
IG: alexander_themagnificent
X: alexofaustin
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Law Smith Comedian Fractional CMO 0:00
sweat equity podcasts and streaming show. We're back. We are you're back. Yeah. You went to Tahiti. You got a tan.
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:08
I mean a month is a long time and to add, MAN
Law Smith Comedian Fractional CMO 0:10
Yeah, I can't wait to tell me about all the ladyboy instead, we're the number one comedy business podcast in the world. Like you like to talk over that so you couldn't get in? Yeah.
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Law Smith Comedian Fractional CMO 0:23
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are listening to the sweat equity podcast? I guess. Okay. Wow, that was some some mad girlfriend energy. I guess what? Okay, I'm insecure about the software. Okay. Well, this is recorded on Zoom. So worst case scenario, right? Yep, sure. All these are parts in case they get messed up or new paint and I don't know. I don't know what's going on. And
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:29
probably why is I don't know what's going on. He should we call you Alex Alexander.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 2:33
Yeah, we we've ranted a few years ago.
Law Smith Comedian Fractional CMO 2:37
Well, Alexander conceptional. Yeah. Why don't you tell we're in it. Now. Why don't you tell everybody you know where to find you what you're about just, we found if we let the guests do their own intro, I don't have to stumble through reading out loud. Okay.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 2:56
Yeah. So the main thing is I'm publishing my book survival. First, the rebel entrepreneurs guide to risk riches in immortality around late February, early March. And that can be found at survival first book.com. And my background is I'm originally from Miami, born to Cuban immigrants. And I moved to Austin, Texas, nine years ago, and I've started a real estate company called taco street locating which helps people find apartments all around Texas. So that's the suggested bid.
Law Smith Comedian Fractional CMO 3:38
And you know what, I thought you had some Oh, I thought you're gonna sound
Eric Readinger, Fractional CMO, Producer and Head Of Media 3:43
my mouth. I guess that's what talking taco
Law Smith Comedian Fractional CMO 3:47
street locating that's an interesting game. How did that come about?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 3:50
Well, I didn't want to be just another realtor. Because that I just wouldn't want to kill myself. In real estate, because there's so many names Sable. Yeah, there's so many people just doing the same thing the same way. And I was not going to do that. And I just thought it would be ridiculous to take like street tacos, invert the name to the taco Street and turn that into the name of a real estate company. It was funny and absurd and ridiculous. Silent with it.
Law Smith Comedian Fractional CMO 4:25
It's got sticking power and you're sticking with the theme of keeping Austin weird. That's that that's aligned with that.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 4:33
I thought there was a real taco Street in Austin. That's what if you've been to Austin, you would conclude that every street is Taco Street, right? So it makes sense given the context.
Law Smith Comedian Fractional CMO 4:43
I'm loyal to toward cheese I think is the one that I like the best out there. But I don't I haven't been there dominant 10 years. So
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:52
really, you talk about it like you were just there last week. Well, I
Law Smith Comedian Fractional CMO 4:55
almost moved there. I was moved to Austin a couple of times on it. Give you a segue talk about it more. And I do still really love it. I, my friends that are there now are saying it's that it's good for realtors like yourself. But it's like it's a city. That is overcapacity. I guess. As you get closer to downtown, because it's all centralized or something. I wouldn't say
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 5:21
that because here they're building. So my niche is apartment complexes and I help people find places to rent. Yeah. And they were building them so fast. It's insane how I've been in this business for like six years. And yeah, I've had a ton of people move here, from all the places you'd expect. But yeah, they actually are building a ton of new inventory, which is good for pricing. It's good for me, it's good for the people getting reasonable rents, reasonably close to downtown. Yeah, some people gonna complain. But, you know, I think it's pretty well, interesting study.
Law Smith Comedian Fractional CMO 5:59
I guess it's, you know, it's a small city that is booming from, you know, being a Blue City and a red state, in some some instances, a lot of tech. Well, a lot of tech companies moved there, like the comedy kind of capital now, because there's some full time clubs and a city that as what 1.5 million, something like that. Yeah. So it's, it's just an interesting kind of SimCity study. If you're, if you're cool like that, and played SimCity. Real city. Yeah,
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 6:29
I wouldn't even go as far to say that there's like a renaissance happening here. Yeah, just in terms of the people that are coming here. And the energy they're bringing in terms of entrepreneurial energy, but at the same time, wanting to not be your hyper growth and venture backed startup bazillionaire The people here are generally down to our super friendly, they're coming for that. But so many people I work with are just coming here to do something and you become themselves and bring a lot of energy to the table. That is the city and it's really exciting. You have
Law Smith Comedian Fractional CMO 7:08
kind of a quiet energy. A very calculated it seems almost pressurized energy. Yeah. Well, we get you can get those people that are like, you know, hustle culture, people. And that that's the that's a good thing. You know, when I was like, knowing entrepreneur, oh, those guys Yeah. Gary Vee want to be right.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 7:34
Yeah, that exists here in a small dose. But at least I'm biased based on the ecosystem of people that I have, like, are people that have grown businesses, they don't want to be in the corporate world. But they also want to be happy, healthy people. And a business it's just part of their lives rather than the whole thing. What
Law Smith Comedian Fractional CMO 7:55
Yeah, I I'm definitely someone that gets like that energy by osmosis by being around this kind of people. But before we get into like the entrepreneurship aspect of your book, we have two questions. Want to ask you? Did you listen to the podcast before coming on? Yes. Okay.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 8:14
That's why I'm wearing a flamingo shirt.
Law Smith Comedian Fractional CMO 8:16
Okay. He's gonna wear Flamingo jacket. Oh, yeah, that's weird. I didn't tell him about the email and say yesterday that you had it on ready to go. Yeah, that's just weird. Oh, that is super weird. Yeah,
Eric Readinger, Fractional CMO, Producer and Head Of Media 8:29
this was a
Law Smith Comedian Fractional CMO 8:32
Tim, anybody. Anybody? Yeah. Anybody who's watching this episode
Unknown Speaker 8:37
after midnight, you can eat donuts now.
Law Smith Comedian Fractional CMO 8:40
That's a real insight. I know. We went to get a New Year's Eve parties as Eric was wearing this. This coat that he's got. He's doing very what would you say? The best
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 8:52
Pitbull energy.
Law Smith Comedian Fractional CMO 8:54
Yes, yes. Oh, yes. Dolly all there.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 9:01
Remind me I know, I recognize this energy very clearly. Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:04
I did not the necklace. Okay, so I'm wearing this. Like a brooch. Keep the shiny super shiny necklaces was given to me at the party. But the deal was I had to wear it on the podcast in order to keep it to him. Keep him I promise. Yeah. Well, I'm sure they don't listen, I'm sure. Yeah.
Law Smith Comedian Fractional CMO 9:24
But the other question we want to ask you is, what advice would you give your 13 year old self
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 9:32
to listen to yourself to listen to myself? I was a very sensitive kid, but very naughty, but very non expressive, and I would feel a lot but not really know how to like, understand what I'm feeling or connecting to what I'm feeling and a lot of a lot of the traps I kind of fell into between then and now are consequences of me not listening to myself and pretty much all the good things. My life right now are largely consequences of me listening to not just my head, but the deeper sense inside of me. And yeah, that's what I would say, Can
Law Smith Comedian Fractional CMO 10:11
you give us like, an example because a lot of people will say, you know, I need to listen to myself, but it's kind of what we pride ourselves on this show is kind of drilling down on some of these bigger, broader kind of, I don't know, motivational, inspirational things and kind of, if you have, like, tough to quantify sometimes, like a real like, example, you know, that you can go oh, okay, I see what you mean. Because that can you can interpret that a lot of different ways. That's what that's all I'm saying.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 10:39
Yeah. So the most relevant way that's happened to me was post college. I graduated from I went to Penn State degrees in finance, economics.
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:52
No, families are, yeah,
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 10:55
and the plan was to go that corporate finance route, which never ever made sense to like, it made sense rationally. Like, oh, I want to make good money, I want to be successful. So get the successful sounding degree from the successful sounding school and go to the successful sounding company into the, you know, the templated path to get success. And two years after college was critical for me, because he was my my brain telling me one thing in my soul, like going through over a vault and saying, Do this is what are you doing is not that is not what you got to do. And it took me two years to really understand and process that and that's when I made the decision to well burn my diplomas as if I never went to college.
Unknown Speaker 11:53
Did you burn for real did you make an effigy? I
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 11:56
did burn for real. an effigy I think would have been, not be possible with because ash. But for me, like the physical act didn't really mean much. But like what it meant to like me on the inside, it's, I'm now free to go my own path. And what that meant to me at that time, was to move to Austin, which was nine years ago. And it was a similar thing when I eventually did get a job. And when I'm there at the job, and I'm making good money, and everything is fine. And I'm like, You got to approve it. And I'm like, financially disabled for the first time. And then again, my my senses are tingling, and like, hey, something's all this isn't this doesn't feel right. Like, this is not this is not the path. And then I quit that job. And I didn't have any backup plans, and eventually stumbling around from thing to thing to thing. I wound up in real estate and starting my own business, my own company, which was never the plan and never planned on being an entrepreneur. But now that I'm about six years into this, I can't imagine doing anything else
Law Smith Comedian Fractional CMO 13:12
did you think not having a backup plan gave you kind of more of that engine more promoter to kind of you got to make something work after you like real estate, I kind of fall in line with this. I didn't think I would but or maybe you're successful at it. You don't love it, love it, but maybe you're just very good at it. Like we don't love marketing. stuff. Like, I don't wake up every day being like, Yes, I can't wait to look at right I can't wait to spread the word tracking code and stuff and implementation. But I have the satisfaction of like, I personally, almost speak forever to like helping a business grow. Like that's, that's exciting for me. But it took a while to kind of figure that out. You know, what, why
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:55
would I not enjoy that?
Law Smith Comedian Fractional CMO 13:58
Mr. I didn't want to speak for you. But I'm saying like that, like in the comedy world, there's a lot of people that will leave if you have another job and you're not going 100% into it. You're not doing it correctly. It's like having no backup plan. I think that's kind of short sighted. He is Mantic. But that's more of the arts kind of profile for you. Do you think that helps having a back against your wall your back against the wall? Do you think that helped kind of put good pressure on you? Yeah,
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 14:30
I mean, I spent years and just financial anxiety and dread and terror about selling plasmoid out what I was doing, like I went broke. I had to ask my dad for rent money for like three months back to back to back and that's when I just started doing this niche of apartment locating that I thought it was only going to be a thing for like a few months until I found a real job but what I always sensed throughout the entire time it So I've got to do something that my senses connect to. And although the actual niche of apartment locating, it's like, marginally interesting, the business side, it's really simple. It's just, it's not like a super fascinating business really straightforward. But what I did, where I did find connection was the excitement of going from totally broke, to not totally broke and doing all these things from the marketing and lead gen. And using building stacks of technology and developing processes and systems, I really liked that part. And that's where a lot of energy and came from was kind of building this business kind of from scratch. And what I always think about it's where's the energy coming from? And part of the energy was the excitement of being not broke, and running away from that kind of financially desperate states and the energy of building something new and discovering new things about myself. Yeah, so that made it really exciting. And then doing it on my terms, controlling my time controlling when I worked, where I worked from, and really, for the first time in my life, having that kind of sovereignty with financial stability was amazing. Well,
Law Smith Comedian Fractional CMO 16:28
you know, this is your first book, right? Yes. Survival survival. First, the rebels on the rebel entrepreneurs guide to risk risk, riches and immortality. This is why can't read out loud. But I'm very interested in the risk part because it's one of my favorite board games, but
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 16:49
that never played and risk be so much fun.
Law Smith Comedian Fractional CMO 16:53
Oh, fuck you up in this?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 16:56
World? Hasbro X Box? Yeah, can
Unknown Speaker 16:59
I have it on ready to go, you probably
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 17:03
take Australia Oh, shoot, you know,
Law Smith Comedian Fractional CMO 17:07
I don't get your nerd jokes. If you don't know, risk strategy, then everybody common strategies to get off a risk you got into really South America. That's the way to do it. It's got a chess kind of strategy to it. But I would say like, risk is something I feel like kind of like, I heard talk recently about how we don't understand how to read a lot of just statistics in general. And I think that kind of is under the umbrella of risk. I don't think we, as a whole, I'm just speaking Americans really assess risk properly, in a lot of ways. On the business side, I think it becomes a thing where people don't take 10 minutes, a lot of time to think about the risk of what they're doing. And you can get so busy in the entrepreneurial kind of mode that you might not ever kind of do some basic analysis, even if it's just sitting down, right? It'd be putting a cost benefit together, right?
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:04
What if they just want to listen to themselves trust their gut?
Law Smith Comedian Fractional CMO 18:08
What do you got from somebody? What are your thoughts on risk as a whole in business being an entrepreneur?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 18:14
Yeah, so the reason the book is called survival. First is fact that most of us entrepreneurs don't make it. Most creators don't make it. Most of us don't make it. And most people just never talk about why. And I wanted to understand what's the difference between a business that survives and a business that doesn't. And then I got to the entrepreneur, and what I realized that ultimately, survival is a choice. And it sounds like a weird way of framing it. But no one is forcing you guys to do your business. No one is forcing, you can do the podcast, it's your choice to continue to do the thing. And because you're choosing to do so you are surviving. And risk is what makes you want to not make that choice anymore. And there's the two sides of risks. There's like the rational, the financial, the strategic, the above the surface parts, but to me risk is primarily emotional, because hypothetically, if you're doing your business, and you're making enough money to justify it rationally, but you hate doing it, you just make wake up miserable every day, and you hate your business, then you're probably not going to want to do it anymore. And therefore what what would make you hate your business? What would make you spend way too much time on it? What would make you feel all these negative emotions? What would bring you to the point where you're like, This isn't worth it anymore. So it's looking at both the rational and the financial, but in the frame of this book, it's primarily emotional, and it's where does the energy come from? Because If the energy to continue running the business isn't there anymore, then you're not going to do it anymore. In
Law Smith Comedian Fractional CMO 20:05
a solo entrepreneur in the startup, like, either breaking away from the corporate thing, like you're talking about, or you know that that going on your own is a lot of questioning myself. Yeah. Is that kind of what you didn't do?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 20:22
Yeah, that's part of it. Like for me, in my business, the reason I keep doing it is the money is pretty good. And it opens up a lot of opportunities for my lifestyle, because it gives me a lot of free time. But if my business didn't make enough money, if I just hated my business, then I would probably shut down the business and get a job and what it's all about what makes me want to choose to continue being an entrepreneur,
Law Smith Comedian Fractional CMO 20:49
it's Well, it's funny, you know, people see that getting a full time job that you get paid every month or every two weeks or whatever, you got your benefits package, they see that as No, right. Once they get
Unknown Speaker 21:05
asked the same thing on their deathbed.
Law Smith Comedian Fractional CMO 21:07
Well, yeah. And then there's the so in their head, it becomes like, Should I do this venture? Where should I go for the less risky thing, but the problem with that is they don't think about what can happen with that day job, because you can get chicken externalities that have nothing to do with your performance. Right? And so they never go like one layer deeper to go like, well, is getting a full time job at a company. Is that risky in itself? Because it is, but then you never assess it that way. Yeah.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 21:38
Well, just one, like an objective standpoint, having one source of income, that's 100% of your income is just not safe. Maybe it's stable for a while. But you go from 100% of your income to zero, just flick of a switch and you're done. And someone else has control over that switch. That is your income. So that's unless depends on the profession you're in by, by
Law Smith Comedian Fractional CMO 22:04
and large. Yeah, yeah, your hands. If they find out you have a stalking gag that's kind of related to what you do there. Right. You might think, of course I haven't about our company. Right? Right. They don't like that so much. I've had instances where I was interviewing, they're like, so you do the stand up comedy thing at night. I'm like, yeah, it's at night has nothing to do with this day job. You got to stop. Yeah, I don't I don't think that's good. I'm like, you can't, we've got to stop. Well, that's another story. But then now we're starting to sound like Thanksgiving with my family. Oh, but like, get a real job, by the way, but they're like, God, now you're selling this out when you sell it my ex wife. I'm like, Who else can I do?
Unknown Speaker 22:50
What other presidents do I do?
Law Smith Comedian Fractional CMO 22:53
There's close to me as hate on what I've been doing. But it's one of those things of everything. We do things. But it's one of those things where, you know, now I lost my train of thought. But you got to Koppelman Yeah.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 23:06
So, so part of what I was, it's not just so it's not just like a single source of income, that someone else controls that the problem. It's deeper, psychic crisis of being in or being on the wrong path for a really long time. So the way I ultimately frame it in the book is as a relationship, and a lot of, and we are in relationships with our businesses, in the same way other people, our relationships with other people. And we're also relationships with our jobs. And in that frame, if you're in a relationship that you're like, this kind of sucks. And you just keep doing that relationship for 510 years in the future. And the deeper you get, the harder it is to untangle. And then you wind up, like, deep into the future. And you're like, What have I done with my life? That's the real risk. I mean, that's what I was sensing when I was 2223 was oh, like, I know, if I go down this path, I'm gonna wake up one day realizing what have I done? And I'm like, Nope, I'm not taking that risk, I'm going to take a different risk. So a lot of the things I've done that may seem on paper, like brave, or me just be more terrified of the alternative. So yeah, it's about like the putting my back against the wall, like, Yeah, I did that. But it was also knowing that there's someone else's path that I could walk that would maybe give me some financial security, but would lead me to this deep existential dread, which I was not going to do, or I was going to go down my own path and whatever was going to happen was going to be mine. And I was going to make it and that was the only thing if that made sense, and still make sense to me now,
Law Smith Comedian Fractional CMO 25:03
for those listening that want to go do their own thing. You know, one thing a lot of people get nervous about is competition going into doing their own business? Why? Why is that competition real?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 25:19
So one of the chapters in the book is competitive risk. And I argue that competition is not real, because we are never playing the same game against someone else, like competition is like chess or football or playing. You're right, the game of Risk, you're playing the same game with the same set of rules directly against someone else. And that is never ever, ever the case, in business. What we're doing instead is we're all playing different games next to each other. And what happens like in the context of this podcast, right now, whoever's listening is making the choice to listen to this instead of listening to something else.
Law Smith Comedian Fractional CMO 26:04
And we thank you so much for listening. Yeah. So the
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 26:07
risk to you guys, isn't that you're beaten by a different podcast is that that listener chooses, did you anything else? So the way I frame it in that chapter, it's not competitive risk. It's replacement risk. And the problem with competition as a frame is that it puts your focus on other businesses like you. So you wind up becoming just like everyone else. Basically a commodity that's we have everyone who's like real estate agents, they're all doing the same thing, just like each other. Look, they look the same way. They act the same way. They market the same way. They're doing all the same things. And when you realize that almost all businesses operate, it's everyone was pretty was copycatting everyone else, and they're using the frame of competition, which leads to copycatting but with the replacement frame, it's how do you become irreplaceable and that's part of the reason I have a taco themed real estate company, because it stands out, it does not fit in. And the it's also a more optimistic frame with which to think about business. Because a lot of small people starting off, they're thinking how can I compete against Amazon and Google or blah, blah, blah, insert big company, you can't and if you try, you're going to lose because you can't do what they do. But the universe is also true. They can't do what you do. Because you're a small business, you're an individual, you can infuse your business with personality, you can make a more human experience in ways that big businesses can't and as a small entrepreneur, I think that's radically optimistic but also just connected to reality. Yeah,
Law Smith Comedian Fractional CMO 28:00
I think it's point of view. I think we kind of I think you can look at it in defeatist way. Right? And go well, like you know, I want to sell books online but I can't I can't compete with Amazon and well that's about one I'm just giving an example but there's you never look at it from the inverse which is right I told him
Eric Readinger, Fractional CMO, Producer and Head Of Media 28:22
your local bookstore come on down I'm cup of coffee with me or some shit. In
Law Smith Comedian Fractional CMO 28:25
the total area market you might have the town Tom and sad song, the whole like, kind of what is the total market that you that is out there? Right. It's
Eric Readinger, Fractional CMO, Producer and Head Of Media 28:38
almost infinite. For
Law Smith Comedian Fractional CMO 28:40
depends. Yeah, I mean, but I think it's perspective of how you look at it like you can Yeah, you can hate on yourself and what the idea of what you're doing and that probably is a deeper subconscious thing that you don't believe in yourself to do it. Or you can take that information as you know, it still be optimistic on like, there's still a market for me to have a slice in
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 29:03
it. Yeah, the thing like coffee shops, most people like your options aren't even go to Starbucks, like the big mega chain or you can go to like a cool little quirky coffee shop down the road ran by someone who lives in the neighborhood. And you know them you could build a relationship with them. And you know, they really care about their stuff. Like they're playing different games. Yeah. So that that little coffee shop that has a store of one they're gonna win that game because you're the consumer you're like, I like that experience more it's it's it's more human it's more that's what people want. Coffee doesn't
Eric Readinger, Fractional CMO, Producer and Head Of Media 29:39
they want they want to feel right feel good. They want an emotional reaction.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 29:43
Yeah. And that's that's the giant exodus of the corporate world that we're seeing. It's up people want to get away from this basically dehumanized way of making money and take sovereignty over the way they make money, which is sovereignty over your life. And to me the optimistic thing is, uh, yeah, you if you put your your your human energy into the business, it's going to stand out because there's no one like you. And that's the fun part. Like I've done that with my business like my business has a ton of my personality infused in it and bigger businesses can't do that, right?
Law Smith Comedian Fractional CMO 30:23
No, totally agree. Yeah. Well,
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:26
I just want to point out real quick. Besides the both of us wearing flamingos, what did I tell you? I
Unknown Speaker 30:30
was gonna make you for dinner
Law Smith Comedian Fractional CMO 30:31
tacos. Like a weird man. We really sound like weird. When's the book coming out? You know.
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 30:41
drop date. Oh, man planning late February, early March. We've already got to look at the audiobook, which takes about five weeks. But yeah, it's that that that's the window.
Law Smith Comedian Fractional CMO 30:52
All right. Well, let us know. We'll throw it out. There are in future episodes. Thanks for coming on. Appreciate your time. And you guys synchronizing your flamingos without?
Alexander Concepcion, Rebel Entrepreneur and owner of Taco Street Locating 31:00
Yeah. Thanks for having me. telepathically, sir. All right, buddy. See ya.
