#315: How To Find Your Perfect Match in Business & Life w/ Talia Goldstein
SUMMARY KEYWORDS
people match dating app me rule bachelor client matchmaker friend real women podcast kids swipe eric big makeup tutorials questions
SPEAKERS
Law (73%), Speaker 2 (24%), Speaker 3 (1%)
Law Smith
0:01
sweat equity podcast and streaming show the number one comedy business podcast in the world pragmatic entrepreneurial bites with real talk I'm your host laughs missing my right your left is Eric Readinger reddington you don't have a sound what what's out there you're going to do sound for yourself alright 2020s best small medium enterprise This is visor podcast in the United States from Lux global excellence awards proudly hosted by and looks like magazine you can find us on recently nominated for another award by the way we'll get back to that. Yeah, we're probably gonna win that because we're real raw dog. No lube and stuff. This ain't LinkedIn Sacra nice sweet content. This is your real business dog. iTunes Apple podcast app Spotify if you want to give us five stars subscribe rate review give us a read something mean I don't even care. This episode is sponsored by ExpressVPN tracks press V p n.com. Ford slash sweat that's tri Express. d p n.com. Ford slash twit like key swag like Montez sweat kitchen like kitchen three months off of free three months free up an annual plan. Let's Express VPN is a virtual private network Don't be tracked by big data. They're trying to screw you man they're out for you to track you everywhere. But I know Lou you think incognito works on Chrome? I'm hoping so try expressvpn.com forward slash sweat gets three months free off an annual plan you want to watch shows in other countries. You can do it if you want to watch something and family by all means go do it with tri Express vpn.com forward slash sweat get your three months free off an annual plan. Let's get this party started with three day rules. When he
Law Smith
2:03
when he when he woody I'd like our proximately 5000 listeners viewers to know that you you scheduled you not being on video ahead of time. Yeah. That is a wise move like that and something I've never heard any any lady friend of mine do really well. That it was advice that I would have prepared. Oh, let's start over. Yeah, just give the guy that hair. Just we'll make we'll put this into a makeup tutorial. It'll get more views. Did you know there's chicks? You know there's chicks doing makeup tutorials on like, tick tock. There's new wrinkle old on YouTube. Wait for it. Oh, they're doing it over female stand up acts. Uh huh. So like Taylor Tomlinson is has her stand up in there. They take the audio from that. And then they're doing her act while they're doing makeup tutorials. Okay, and getting more views than take? Well, the first one that's given a little bit more entertaining God the lipsync nation. I can't get over it. Sorry, tell you, we lose you. I'm fascinated. What in that crazy. Have you experienced in that? Alright, so three day rule is that that's where we send everybody we're doing the pot. We're in the show. Okay, so
2
Speaker 2
3:40
you have to spell it out. th er e da. Why are you at Lee?
Law Smith
3:44
Yeah. And
2
Speaker 2
3:47
the reason you have to, because I didn't pay the GoDaddy subscription on number three. Okay. Ah,
Law Smith
3:54
you should have hired me a long time ago. You didn't know I did this nerd stuff. So the reason I know tell you from way back in LA when when this was a I think your first or second year doing it?
4:08
Yeah. So I met you so early on.
Law Smith
4:11
Yeah. So like, what are we talking like? Oh 809 something like that. Early 2010 2010 Yeah. Oh, I remember now alright. So used to do these these parties once a month these events is for bachelor is a singles event key parties, the key parties, right? So three day rule. If you want to explain what three day rule is real quick, so I don't have to Bumble over it. It'd be like a little ball.
2
Speaker 2
4:39
3d rule. It's red national personalized matchmaking company. So it's just like a friend is setting you up. It's not online dating. We don't have public profiles. But you needed the matchmaker. We get to know you and what you're looking for and then we set you up on crazy.
Law Smith
4:55
Well, Eric's do me. Well do me now. Don't get so excited. Because I'm looking down the city's list, it's always a tertiary city when it comes to these kind of things, these cool things. Boston, Chicago, Dallas, Los Angeles, Orange County, New York, Philadelphia, San Diego, cc. That's the closest one. I'll drive to DC. San Francisco, Scottsdale Silicon Valley, Washington DC. Why do you hate the southeast? Why do you hate me?
2
Speaker 2
5:21
Now we you're welcome to sign up. You just have to date someone in one of our cities.
Law Smith
5:26
What do you hate the southeast? What do we do to you? We're in Tampa. We just won the Stanley Cup. We're doing great. We just won the fuckin Super Bowl. Huh? We didn't we we were just in the World Series. Those are all sports things. unrelated. I know. We'll be there soon. We're growing as fast as we can. Okay, when you get into it, just even if you dip your toes in Florida you got you have to let us know. Yeah, because Miami is a lot different than Fort Lauderdale. And a lot of people want to want to smash them together net month this month. I made it up. I know. I'm excited. They but South Florida is its own deal where Orlando is definitely not Tampa, so don't clump it together in Jacksonville. God help you that is Georgia. So yeah, I just got I just got off like, Bad Girl about it. Alright, so we met, used to do these events. Where you were for three day rule when it was first starting. I remember your first one of your first employees was a USF grad. That's all I can remember. Right. Oh, wow. Yeah. Wow. Okay. And they need a Bachelor of the month. Guess who they got? They're really grasping at straws. Real startup. is real startup real? Like who do you know who's not a total creep right in LA? And I think I forget what's on the map. Oh, yeah. I like to say I was a bachelor founder for though. Yeah. Good. Hair it into for 30 grand. Yeah. See, I couldn't use their their service. Well, before and I was moving away. Like it was like, it was almost like a total Sham, who's like, Hey, I'm moving away in like, two months. I'm moving back to Tampa. But I was going I will gladly be the bachelor for y'all. How so? Tell me about that beginnings, where you're digging so low. You had to have me as your mascot for a month.
2
Speaker 2
7:22
Well, personally, you're a total catch. So I don't know he had Yes, Bachelor blush, but you can't see. Oh, I know why you're on. Yeah. So we started the event. I was a television producer. I worked at entertainment. I think you might have met through carrying.
Law Smith
7:41
We didn't carry Haynesworth going to a birthday party. 40th birthday party. I mean, 30th birthday party. And keywest at the end of the month. Yeah. I love it. So by the way, timeout she's done every True Hollywood Story on he she's been involved in almost every one of them. Wow, she sounds like a devious person. No, she's doing her job, bro.
3
Speaker 3
8:02
Oh, she's not directly involved with those stories and happenings he produced. No, she didn't. She wasn't
Law Smith
8:07
making it happen. She's not Jake Gyllenhaal. She was she was made the stories but she I think she was involved in like almost every one of those. And I That's so crazy. When I met a friend. I'm like, I've watched every one of those. He knows AJ What's his face? Benza? Yeah, maybe probably okay. I think that's how you and I met was I she was showing me around he one day, I want to say. And we went to watch Joel McHale on the soup. And I want to say we met that day, or maybe I'm, I'm conflating memories. Yeah,
2
Speaker 2
8:42
it probably was, right. So when I was that he, I was trying to match everyone. I just loved it. It was something fun that I did, where I would try to match my co workers and my friends. And I realized I had this weird talent for setting people up. And that's why I started to host the event so I could bring people together. And they started small. You might have been at the first one, it was at South. We had 20 people. And then the next one was at our Lubitsch and then the viceroy, and within a few months, we had 600 people coming to the event. What's the ratio guy? The girl?
Law Smith
9:17
I got to know that? Do you remember? hate it? But Oh, that's right. No, no, no, no, it's very smart. Because if you go on any dating apps, like, because I'm a dork. I'll go read it and do them. And it's like, there's like eight guys for every one girl on Bumble. Sure. Yeah. So everything's sausage fest. So you guys made it 5050.
2
Speaker 2
9:39
It made it 5050. And we just had hundreds of people coming in, we realized that there was something missing in the market. The apps weren't around yet. It was pre apps. It was just sort of match and eHarmony and a Millionaire Matchmaker, but nothing in between. So I ended up leaving my job in TV and starting the matchmaking company.
Law Smith
9:58
Yeah, now how many? How many? Six cessful I'm looking on the site just kind of perusing how many successful how many weddings if we had out of out of your system.
2
Speaker 2
10:10
At least hundreds. It's so hard to track yours out.
Law Smith
10:14
I thought you gave such a pause. I thought it was gonna be so loud. I was gonna have to get you out of that. I know, like five or 600 hundreds. That's insane. Yeah, that's a Wow, I didn't notice that. Hi.
2
Speaker 2
10:32
We've been doing this for 10 years, and we're nationwide. But is their business partial?
Law Smith
10:37
We'd say partially nationwide here. But yeah, yeah, for sure. Look, the South Florida or Florida should be all about this next round after you've been divorced. Yeah. That's a good six day rule. Because you got kids involved. It's gonna take okay on that. No, what is the three day rule mean?
2
Speaker 2
10:57
It's fun to maybe swingers. It's the old rule that guys used to wait three days to call it.
Law Smith
11:04
Maybe you can call it you can call it baby you can do? Yeah. Vince Vaughn doing a lot of babies know lots of babies. And you remember, baby remember the most painful scene in any movie next to like Saving Private Ryan the beach of Normandy is fabro on the phone, leaving the voicemail Hmm. Or an answering machine before voicemail. It's right up there is like Schindler's List, any like it is one of the most. It makes me cringe thinking about it. I'm sweating. You know, it's just opening scene of Inglorious Basterds. Yeah, it's like, that is one of the most brutal monologue like, just, it's not you. It's me. He goes all the way in a circle. Yeah. Well, so hundreds, hundreds of weddings. That's insane. That's what is what's the secret to the sauce? I'm sure I'm not. I don't want to give you the lobbed. Questions you get on shows like the talk where you've been on there. Or other? Yeah, that's cool. Other big talks that over the top? Yeah. See, that's my girl, Lani. Love on. Change my persona. Yeah. What what? Oh, this will be the game that the game within the game is we're going to help Eric get his profile. So yeah, how can we get him kind of set up for his best foot for but I want to, I want to talk about the entrepreneurial journey first. table that so 2010 you're really grasping at straws. You need a bachelor I met. And I was like, Hey, I'm not really great at small talk. So this is going to be pretty bad for them. Because I get so bored. A small town could be like, what what are you doing with your life? Things like that. But what do I mean? Big Picture, right? Yeah. But I understood like immediately what y'all are doing? You guys were in the territory where if I'm, if I'm guessing the positioning, y'all were going for? match in plenty of fish. And a few of those other ones were pretty big at the time. Right? Right. And so your position was like, Hey, how about we actually have a human catering touch? Like, what a friend would do for you concierge? Yeah,
2
Speaker 2
13:10
actually. Right. So there were people that were on the apps that they were having trouble. And so we basically would, it would be outsourcing their love life, they would come to us tell us what they were looking for. we'd find them what they were looking for, interview them and just put them on the day. The people that we ended up working with are busy professionals. And the average online dater spends 12 hours a week online. So it's people who don't want to online date or really don't have the time to do it.
Law Smith
13:39
Yeah, I hear that. All right. So
2
Speaker 2
13:41
so we're like, VIP layer above all the dating app.
Law Smith
13:45
Right, right. No, I mean, that's in a in a parallel way. Cuz you guys, I wouldn't say y'all are in the dating app world, you might get bucketed. There. But yours is different. It's a concierge like you're saying it's, it's a it's a valet of sort of a tailor made, right. It's that friend that is trying to help you. So you do have humans behind the scenes trying to actually figure this out, right? I
2
Speaker 2
14:12
interpret No. So often clients come to us and they say, this is what I'm looking for. Or like, okay, that's not what you mean. This is actually what you mean. Find them something different, or, like what we find a lot of times is when you're swiping you're sort of swiping on what's familiar, or you're swiping on the same type of person over and over. But actually, you could just be typing right past your soulmate.
Law Smith
14:35
I've, I've swiped right on a lot of trans guys. Honestly, if I don't know what to do with it. Yeah, I'm like, Oh, sorry. I didn't mean my bad. You guys are getting good. Because you guys are spending all your more ladies like Lady. One of these packages lets me go back and undo that yet. But I By the way, tried this joke on stage. Not a fan. No one's really a fan. Yeah, I can see But for y'all, it is like, there there's a fatigue with it right that y'all probably are bad people coming back to y'all because
2
Speaker 2
15:12
they're so exhausted by the apps like really felt like a job and it's you siphon them on you get all excited you meet them in person, they look nothing like your pictures or you're into Trump and they're not into traffic. There's so much work where we'll just take care of everything ahead of time and then your job is to see if there's chemistry
Law Smith
15:31
is yours advice for female profiles? I don't know if it's set up this way but me and my, you may have you may know our friend of the program, Beth Miller through Carrie we text each other bad dating profiles all the time. She was just on the show like a couple months ago. We're going over it and it's like, my favorites the one that's like if if you're Trump swipe swipe left Yeah, they have all their if if this swipe whatever oh yeah and then the laundry list of the way men have hurt you before we get to speak is like who's walking into that? But then go on but well they don't probably guys that didn't see it coming well they don't realize guys don't read the profile. guy does not read any right. Oh, I didn't see this wall of arms folded. Oh yeah, all I saw was carefully crafted photography right where I didn't know a monolith. You look small. Yeah, if you're not if you're not for this swipe left if you're not for this swipe left. No no abusers no liars. No like you're like Jesus Christ who hurt you. I'm so sorry. Users. Yeah,
2
Speaker 2
16:43
no, true. I know. We always advise No, like do not list it. You just project negativity. Who's gonna want to go on a date with you?
Law Smith
16:51
It is the red flag of all red flags on the guy side. Now on the girls. Looking at the guy side, I'd say to thirsty is to eagers always bad in a con in a counterintuitive way. So if you're too, like you were so amazing. And you're you're ready like a good compliment. I feel like okay, but like I've seen the ones that gets into bath and it's like way over the top. It's like we want to want to take a shot on us kind of thing. It's like oh my god this is written from a Chinese fortune cookie. What are you doing? What do you what do you say to coach up the guys because guys are just like, oh, shoot, I want to play I need to put in a hole something I
2
Speaker 2
17:37
know well, guy I've been there. Every other guy photo is everyone finish? Yes. Wow. How big of a fish you caught. It's not a thing. We don't care.
Law Smith
17:52
I wanted to do one more. I do like the anti. All those anti so I'm holding a tiny fish. That would be girthy. But tiny. Fat Fat and wide. But yeah, but very small. Like a puffer like a cool cat. Yeah. Or school cat either way, but I'm saying just like me next to a hunting and it's just a stuffed stuffed animal bunny instead of a tiger like family dog. Tiny dog. Yeah. Yeah. Anything with a puppy? guys think that that used to be the good the good way to do it? Sure. But it's got to be your dog if they find out. It's not your dog. Your dog? Yeah,
2
Speaker 2
18:27
yeah. After they post they want to show that they're nurturing they post a photo with someone else's child. that's confusing. Okay.
Law Smith
18:36
I've gotten an argument about this with bunch of comics. I do not I purposely do not post myself with my kids. Now. Now. I don't like it because I found out guys do this to market themselves as a sweet guy. Now I figure if the girl wants to ask me questions, this has become my little litmus test back to see if they're curious enough. You know, to ask the basic questions. What do you do? Do you have kids? Those kind of things? I find that I got an argument with comics. They said that's me tricking them to think I don't have kids. And I go, Well, no, it's me. It became this thing of like, I don't want to market my kids even though they're adorable. They should be I could leverage them real well, that could play anything. Half Asian man really plays it Puerto Rican get Yeah, the buttons of Puerto Rico. Yeah, when women in Asian good when old women stop us in the street and they're like, Oh my God, your kids are beautiful. I'm like, scared boom, boom. Exactly. All of them. They're like, they thought I was being like almost almost interest and genuine. Yeah, well, it's a big monster ball to leave off the table. Right? I mean, what do you what What say you?
2
Speaker 2
19:48
I think you should put that you have kids either written or in a photo. You don't have to show their faces. That is fine. If they're your children. I think some guys have Whereas in other children, that's all.
Law Smith
20:04
That's women do that too. When they don't have kids, they'll put pictures of kids within there. And you're like, what guys? Like, Oh, yeah. And they say they're a firm mom, and I don't read the fur, because I'll read the profiles or while their dog or cat Yeah, I'm a progressive male. I read the profiles. And so really, I just read up the trans one. Well, you know, sometimes you just swipe right when you feel good. You know, when it feels right, but, but I'm saying like, I'll go down reading as a tiebreaker. Sometimes, okay. But I'm saying that the firm on on like, if I don't read if I don't slow down to read it, because you get in this this quick finger mode finger in my phone mode, like, it's, I won't read it. I'll be like, Oh, Mom, I don't know. That's a lot. It's a lot. It's a lot to go full house situation already. You know, maybe, maybe I dug myself a hole. Let's get back to your I think your brand people
3
Speaker 3
21:01
know you have kids. just my opinion. Yes. You don't want to post a photo of them just right.
Law Smith
21:09
Here's the spiel. Here's the spiel I give all of them. I heard Neal Brennan talking about this on the podcast, smartest move I've ever heard in the dating app game. You do a FaceTime with them before you meet with them. Yeah, and then here's where I go. I go, I give a laundry list. I do the wall thing that the chicks do in the profile, but I do it in a funny way. I'll go Hey, I've got I've got two kids. There's three and four. I got them 50% of the time. All good. They're nothing no x craziness you're gonna have to deal with I I work during the day like crazy as like an executive marketing executive. I do stand up at night. I do this podcast. So a lot of time lucky to even get a text back. But never been arrested. Never. Don't I don't have a drug problem. Never punched a girl never hit a girl. No STDs ever. And vasectomy. That is a high bar. Yeah, I'm in a rarefied air.
2
Speaker 2
22:04
I like it. Well, that works. They're not yours isn't a do not list which is my work.
Law Smith
22:10
I'm sadly giving the rarefied air I'm in Bye bye. Most of those on that list STD in the sector kind of a joke at the end. Because you do have an STD. I've never had one. Never been tested, though. So not all of them. But not on their ignorant would be a world record holder STD guy. So I want to know about taking your brand. And this is an idea. And this is kind of what this shows about is really people who are listening and going. I want to do my own thing. And it's it's vulnerable. And it's scary. And it's you have a you have a consistent day job at EA. And you take that plunge, right? How do you know when was the right time to do it? When you go? This is an idea. I know I'm made for this. How do you know yourself well enough to go. I know I could do this. I know it's gonna be risky at first. And by the way, you're not just one you're not just the owner. But I believe you found love through your own system, correct? Yeah, I did. matchmake myself. That's true. Yeah. Well, someone did his research breaking yourself is so you just said you had first dibs on every guy that gives? Now it's also like, what do you
2
Speaker 2
23:22
imagine? In the wild, I saw I want to do a party and I saw my husband across the way and I turned to the guy with a tranquilizer dart. Bring him over here right now. And my friend brought him over and I introduced myself and basically orchestrated the whole thing.
Law Smith
23:39
So you are a master delegator? I'm finding out right? Because you had you had an employee Bring him to me, right? You've had an employee, like before you really even up off the ground. The one I met with Val, and then you're sending you can send your friends or employee to send your No, no, just send your What's it called? You sent a friend out to get him for you. It's very interesting. I'm putting I'm putting some psychology together.
2
Speaker 2
24:07
I'm a big fan of being proactive. And it's helpful for women to do that. And then you can go back to being traditional and let the guy take over if you want, but just get what you want. Basically in business and in love.
Law Smith
24:22
What that was definitely one thing when I heard about you doing this was I'm emotionally involved with the brand from afar writing about it all the time. But I brag about it to Eric like once a month that was Bachelor of the month like 2010 or whatever. But it was one of those things where I'd love the entrepreneurial kind of story and I love hearing friends do their own thing. And I hadn't yet done my own thing really, except for like a couple standup tours we booked and so I was always interested in what how you're doing it. One thing that came in my mind was like I hope she's able to like Find someone because that's like an old story of like, the cobblers children have no shoes. You know, you can do everything for everybody else, but you can't do it for yourself. So it's good to know that you're able to, you know, take your own advice.
2
Speaker 2
25:12
Yeah, I took my advice. And 10 years ago, I mean, we've been married over 10 years. On this math here, you really got to work quick. Yeah. I was not messing around. But going back to the question before about how did I know when to quit my job? First, I needed to find out if people would pay me. So while I was working at EA, I took a handful of clients that night, I would go to a bar club and I'd find a guy and say, I can see you're trying to pick up those girls. Why don't you pay me and I'll help you. I
Law Smith
25:49
love it. That's awesome. I love that.
2
Speaker 2
25:51
And so my first client I remember he said, Well, how much do you charge and I hadn't even thought about it. So I said, meet me at Starbucks tomorrow. Bring me $250 cash.
Law Smith
26:06
He met me I had a new dinner
2
Speaker 2
26:09
attorney. So she drafted an agreement and he signed it. He was my first client. And then the next client, I said, Bring me $500 in cash. And every client I just kept increasing it to see how much people would pay me.
Law Smith
26:21
Wow. And so yeah, that that's your drug dealer, basically. Doo, doo doo, just get on lawyers bars, and you're like, Hey, I'll make this happen. So one billable hour for you. Come on.
2
Speaker 2
26:39
Exactly. How much is it worth do so now? We are Pricing starts at 6000.
Law Smith
26:46
Whoa, nice to me for free, though. We'll do Eric's assessment. As an example, for the listeners. Well, how it goes so so alright, so you start there
2
Speaker 2
26:59
anyone? For free? FYI, you don't have to be a paying client, you can sign up to be in the free database and be matched with our client. Okay, I want the $6,000 treatment though.
Law Smith
27:10
This is $6,000 worth of exposure. enchain. Yeah, I heard him. Well, ExpressVPN thinks so. No, I'm saying for Alright, so you you do that guerilla style, kind of making the marketplace essentially, right? How many until you're like, well, I need to I now I'm to the point. When when does the cup almost filled to the brim of doing this so much on the side? That is you're like I have to I when when can you make enough to go do it on your own? I guess
2
Speaker 2
27:44
once I realized that there was the demand that more and more people wanted to hire me then I ended up quitting my job and doing it full time. And what happened was, some of them clients that I met successfully came to me and said, You changed my life. I love what you do. I want to be a matchmaker. And so my first hires were my clients that I matched successfully, and they became matchmakers. All guys
Law Smith
28:09
all do. All women, female women were hiring you. I didn't realize that could happen.
2
Speaker 2
28:19
Women hired us and actually, today 60% of our clients are women. Really,
Law Smith
28:25
I was just going I was thinking the ones that wanted to work for you. Because most I was making the job because most women are so much better relationship kind of psychology, it's setting us up for a real real joke here on the other side of that, but I'm saying like, women are about relationships, right? So it's like, you see a bunch of guys talking you listen to a bunch of guys talking it's mostly about it's mostly about non relationship topics. Whereas when I go have brunch you just won the Stanley Cup dude I mean whenever I talk about when I go brunch in with gals and have my gal time it's if it's not about relationships with the girls at the table, it's about the point it's about the ones that are in US Weekly or something that is is something we can all they can all kind of gravitate towards to talk talk about this this My friend is the magic of adding two older sisters and just having to sit there and listen magic Yeah. Or punishment either way, whatever you want to call it, but that's interesting. So you always have like a fight club kind of magnetism towards what you're doing.
2
Speaker 2
29:27
I guess and what typically happens is we'll set up a couple and then the woman will tell 10 friends and the men will tell zero or maybe one so it's real word of mouth through all the women and they kept hearing about us and wanting to hire us to find them great guys.
3
Speaker 3
29:46
Okay, that makes sense. They know dude be like, hey, you want to come dilute the pool right and, you know, bring another deck into this.
Law Smith
29:55
Which Honestly, I rodeo. I would say we go both ways. A lot of times, but I think women know immediately what they don't want when they meet a guy, right?
2
Speaker 2
30:04
Is that in general, a little bit harder to match actually because they come to us with a list of 75 things. And men usually number one of Medina
Law Smith
30:20
just being nice to figure out the rest. Yeah. Yeah. Don't think that my list would be pretty long post divorce be like can you not wake me up? Because you had a dream about me being mean to you in some kind? I didn't do it. It was your dream. You may be up I don't know. Don't fight me. But did you kind of did it though? I don't you plan it I never had that is your fault. He never had that when you're married. You get woken up. I just had to dream. You're cheating on me. You're like, I'd let I Hello? My wake. Is this real life? Is this a dream? Am I an Inception? We bought. Now you're live longer? No, it it's more determined. I'd say more deterministic. Like, I like that adjective. I know. I know. Exactly. Kind of what I want. And that's fine. Yeah. determined. Sounds aggressive. Yeah. I got I was in marketing brain. I was thinking digital marketing, deterministic and not, you know, stats, I'm thinking like, unstoppable. No, like, I know, I know what you take no, for an answer. There's needs that you know, their needs, there's wants that you know, their wants. And then the rest is kind of like, you know, that's you can, and you're not going to get everything too. Right. But it's one of those things where going through it. You're like, Well, what do I look for another? another partner? Could be guy, I don't know. I wish I wish it was God. I wish God by Wish me dude, we could kill it. I know, dude, I'm going to Key West on a vacation solo, so and so. So you get to the point where you're getting success? And it's let's say, what, probably a year or two after you started, right? Yeah, exactly. Tell us about I want to hear some of the like, not fit. It doesn't have to be failures, necessarily. But, again, this shows for people that want to do their own thing. And kind of any advice you can, you can throw a ball throw into your story of doing this, because I think a lot of people think like I still get people hitting me up with App ideas. And I'm like, Okay, I'm gonna let you sit on that for it in the App Store. Yeah, doesn't exist nine of them. Yeah. And you were already you were in a market that existed. It's, it was already kind of saturated, then you'd even know how saturated was gonna get in one, one direction, you know. And then, but you also didn't know the market could expand like it did. I'm sure. We're at now it's kind of ubiquitous, like if you're single, not on a dating app, or any of the dating sites, kind of like, what are you doing? A little bit? I would say, what, what's that thing as you're growing that you wish you knew now, like, as you're growing your business, your brand.
2
Speaker 2
33:13
I mean, one huge thing we learned was that we were the ones that saw something was missing in the market. So actually, we were the experts. But what happened? We went through a tech incubator program, and we met all these advisors. And they said, it's nice that you're doing this matchmaking company, but the market is saturated, you should stop doing dating and pick something else. Wow. And we really respected their opinion. And they were entrepreneurs and advisor. And so that's what we did, we actually shut 3d world down. And we launched a new company that was really on trend at the time. I don't want to get too in the weeds that it basically set strangers together over dinners. And our company that we launched did pretty well, we were selling out every night, but we realized we weren't passionate about it. And so we ended up shutting that down and relaunching three day rule. Oh, in retrospect, we should have just followed our passion the whole time. Interesting.
Law Smith
34:07
I didn't know that. Yeah, no, that's tough. It's tough. I would say that that's like a theme of like, we've heard some of these kind of similar stories where people, they didn't listen to their gut. And it's really tough to know when to because when you get advice from people that are already successful, and giving you that advice, it's tough to know if it's your gut or your ego, or both.
3
Speaker 3
34:31
Right, but Talia got you you got the benefit of being able to come back or a mistake and still flourish. That's, you know, that doesn't happen for everybody.
2
Speaker 2
34:41
We blew a whole lot of money and the other company, we learned a lot of lessons but then from then on out, we decided we're the experts. And we kept going with three day roll and then we went on Shark Tank. Now I was backstage super pregnant. I didn't end up going out there at the last minute. I I might have a kid on national TV. You want to get an app launch? Dude, if that's what you do, but people
Law Smith
35:06
don't get is it's actually 10 hours in front of them, I think, right or something crazy or like, it's a long day they vet you, they really vet you on stage, right?
2
Speaker 2
35:16
Yes. You spent over an hour with that. Oh, wow. All right. I mean, even an hour being grilled. That's a long time dude. That we did, you did that. And we actually didn't get investment from the sharks. But the night it aired 10,000 people signed up. And so that really helped us get up and running. And then a year later, we got investment from match. And that helped us scale across the country.
Law Smith
35:44
Nice. Yeah, almost. And so they let you stop saying that you're right. So they but the match I take, it's letting you kind of do your own your own thing. They go, here's the here's this high end sliver that you guys are the experts? Is that what I'm reading into that investment? It was really just an investment. Okay, I'm with them for about a year. And then we sort of went back out on our own. So another lesson just go in, like we we know what we're doing. So let me ask you this, the between the the shutdown, rebuild, and then the investment and then de investment. Did you do you deal with like, kind of this imposter syndrome of thinking like, you don't know, you're the expert. And but now you kind of probably you got enough. We say knowledge times experiences wisdom. Do you feel like you have that wisdom now?
2
Speaker 2
36:50
I do now, but it's taken me so long. And there are still cases where I have imposter syndrome. But now we've been doing this long enough where I do acknowledge for the experts, when we went to match to approach them about investment, we had only taken about 40 clients. So it was you know,
Law Smith
37:10
that's kind of crazy. So yeah, I mean, I
2
Speaker 2
37:15
did I think they could tell how passionate we were about it. And we had some really interesting theories, rolling facial recognition and things that I think they were interested in. And that's why they ended up in that thing.
Law Smith
37:27
So there's some value adds in there that that were that came with the whole the whole package.
2
Speaker 2
37:33
Yes. All right. So we seed round, we raised a strategic round for match. And then we raised a VC round, and we were acquired, not by match by another company in 2019.
Law Smith
37:44
Okay, but you know, what's, what's great. And the reason we got friend matched it back together is I'm listening to Rogan's podcasts on Spotify. And he's really he's doing a read it he's like, three day rules. Whoa, really? Yeah. Raw, it's awesome. Her story on air for an ad and I was like, I haven't taught we haven't talked in a minute. And that's why her and I started talking to have you come back. Have you come on the program for the first time? I want to be respectful for your time, because I know you said you're on vacation. But real quick,
3
Speaker 3
38:19
the three day rule. Is that real? Is that to do that real quick.
38:25
Oh, don't do that. Got it? Is there a different increment of time instead of day? I would say it might be a 24 hour rule. So three, eight hours? Three, eight hours? Yeah,
Law Smith
38:39
got it. Yep. Well, I mean, that, that that three day rule, I don't know, the three day rule is still pretty powerful. It's like when they say when you say no to things more, more opportunity comes your way a lot of the time. Okay, so whatever you say, Talia, doesn't matter. I know. I'm just letting you know. And when that three day rule was in the sight, guys, it was before cell phones. It was before this impulsive, big kind of 24 seven nature. Now maybe that does make sense to have it three times eight hour rule. Your Yeah. for doing that. I dovetailed it right back India. Thanks. Do you have any DMV? We have two more questions and then we'll let you go. You're on vacation. And so Oh, I'm sorry. Yeah. And so she is that she's making time to do our our our show, which is not quite Shark Tank viewers. But more, or mentioned on Rogan or any of that. The two questions one Eric, howdy, Eric wants some. If you're setting them up on the site, he's your he's your dummy dummy account, what happens he signs up as a free free free account. And then what happens from there.
2
Speaker 2
39:54
Three day rolls calm. He signs up. It'll take two minutes and You'll likely be assigned a matchmaker. And the matchmaker will reach out to you and set up a time to get to know you and laugh questions about you and what you're looking for in a match. And then if we do have a female client, that's a match for you, we'll set you up for free. And then you give us feedback after
Law Smith
40:17
and then if Eric doesn't live in that city, but he says he kind of goes to LA every now and again, because he's a pilot. Let's say that that doesn't count.
40:26
Right? Or is it bad to lie about being a pilot? Yeah, okay. How do you vet I'm How do you vet creeps Trailblazer. You get a lot of Google searches social media searches. Oh, don't do that. Yeah.
Law Smith
40:38
This show will pop up. And that'll ixnay that incriminating?
2
Speaker 2
40:44
Yeah, but it's worth finding out. You never know maybe one of our clients is traveling.
Law Smith
40:51
And the mat and the matchmaker, I'm sure we go leave with your best foot, you're on the number one comedy business podcast. And you don't have to say the part or you say there's no other ones out there. That's why we're number No, we don't say that part to say that. Alright, then next question. Last question is What advice would you give your 13 year old self? We asked everybody that comes on for the first time. That question, and we love hearing kind of the myriad of different answers we get. What advice would you give your 13 year old self you can get in a bill and Ted telephone booth. I'm on vamping because I think I can't tell. It's all audio. So I can't tell for vamping. Okay, so I think she gets
2
Speaker 2
41:40
I I probably did say to be super confident and any of the choices that I made and to keep asking everybody about their love lives because ultimately it'll lead to something.
Law Smith
41:52
I like it. That's very sweet. Appreciate you coming on. You can get back to your family vacation. Although a family vacation. We might have just saved you like this is a vacation from the vacation. You realize vacations aren't that fun when you have kids? Yeah. She's been in the garage for like three hours. I thought that thing ended. Yeah, two hours ago. Appreciate you coming on and hope to have you back on bigger, better things. Yeah, thank you so much. Good to see you. And you are a total pitch. Don't tell yourself. Thank you. Yeah, I'm gonna just play it for myself all the time. Alright, see ya. All right. Hi, guys. Thanks.
