#225: How To Instantly Turn That Frown Upside Down and Wipe A Smile 😁 Onto Your Face Like Jim Carrey in The Mask w/ Alex Abell
Law Smith
0:01
sweat equity podcast and streaming show pragmatic entrepreneurial vice and Dick Jokes hosted by me law Smith and Eric register. Wow, that
Law Smith
0:18
hashtag girthier I want to get after not bro hashtag 69 b2b hashtag sweat equity. We're on iTunes or your Apple podcast app Spotify laughable. You can watch us on youtube facebook, Vimeo, your mom's Walkman, LinkedIn medium. Friendster.
Eric Readinger
0:37
Oh, are you reading that off? Uh, nope. wrote down Friendster.
Law Smith
0:40
No, no, I had live man. Come on, but stand up. I can I can riff with the baby. Uh, we're sponsored by grasshopper. Try grasshopper comm forward slash sweat. You get 50 bucks off a business phone line. Don't be a jabroni and have a Google Voice number. When someone calls your business, your side hustle, whatever you're trying to do. Why? The reason you're listening to this is you want to be better right? Well try grasshopper comm forward slash sweat, hooks you up hooks the show up $50 off a business phone line. I just signed up with our code for a new brand and with boom, a little kickback does that number it's coming in then send it to me. We'll talk to our sponsor Rep. freshbooks go fresh books calm. I'm on fresh books for my agency Toka baaga go freshbooks comm forward slash sweat that will give you a hook up as well. I forget the discount, but there's a good saw I think it's 100 bucks or something like that. 50 bucks. Go freshbooks comm forward slash twit for that QuickBooks alternative for that, for that zero, focus. I'm on it. I'm watching and then if you need digital digital marketing help from
Eric Readinger
1:55
you don't know just stop looking at your computer. Your small God small
Law Smith
1:59
star Up nano micro local sector talk about how to co pa.ga you can listen to the incremental Eric's podcast that he doesn't do or my podcast that I don't do work harder. Not smarter. At least I did make that sounds like our guests. This is somebody here. Our guest is here. Are you ready to go? Let's pin him to the chat. We're doing this remote. Alright, Aleksey, there Okay, we got him.
2:26
Can you hear us? Hey, can you hear me? All right.
Law Smith
2:29
You're done with your ad read, sir. We're ready to get the show started.
2:35
Let's get to work.
Law Smith
2:52
We can hear you can hear you. He can't hear the music that was playing.
2:56
I see. Oh, man.
Law Smith
2:59
Are you missing Music So we're doing our guest is Alex. I'm gonna say Ebell because I like to say in a weird way, I can't say people's names for whatever reason. Alex Bell, AB lol lunch pool.io is the website lunch pool to kind of end workplace depression or kind of loneliness? work in workplace loneliness is kind of the motto, right?
2
Speaker 2
3:25
Yeah, I mean, the the motto is it's better when we eat together. So it's, you know, depression, feelings of isolation. All the things that are so prevalent in the digital age where people have forgotten how to talk to each other. Really?
Law Smith
3:40
Yeah. And you and I were talking, you know, ironically, you may have been dealing with the issue for the reason you created the I you know, the brand of Swords is you just move to a new area, and you're doing, you're in that area where you're like, I'm the new guy in town. I don't know if I know about people you know, you didn't move for lunch pool. Right, Alex? My bad?
Eric Readinger
4:04
That's correct. Yeah. So it wasn't the great irony of Oh, man, this apps taken off, but I feel so lovely.
2
Speaker 2
4:12
No, that would have been a great irony for sure. It was actually my wife got a job up in Tennessee, where I'm at right now. I'm at the Henderson Center for Innovation and Entrepreneurship. We know,
Law Smith
4:23
we could tell Oh, yeah. The background that
4:27
Mike's grabbing
2
Speaker 2
4:30
But no, we had just actually started to get some traction, Tampa, and then boom, my wife loves his job. And so I do find myself in this new town. You know, having to network being the new guy and saying, okay, who am I going to lunch with today? I'll eat with my dog and
Eric Readinger
4:50
my iPhone. Luckily, you're a very approachable and likeable guy, Alex, I don't think you're really gonna
4:56
have that much throw or Yeah. Well, thanks. Yeah, actually. Have a lunch date today. I'm getting lucky.
Eric Readinger
5:02
See, I haven't had one in like seven years.
5:05
So Oh goodness. Oh goodness. We gotta we got to work on that. This counts.
Law Smith
5:08
I don't know this is Yeah, this is it. This is just don't eat. Yeah, you don't eat anyway grow. You'd be the worst person to go to lunch with. I know keto
Eric Readinger
5:17
I would just stare at you and judge you
Law Smith
5:19
right? I don't do any of that. You shouldn't do that. That's how you talk how talk I'm Kate out and
5:27
so with Kido Can you eat at restaurants? Are there really special
Eric Readinger
5:31
ones with the signs that say you know that they used to be segregate fruit flies over? Yeah.
Law Smith
5:37
Yeah, dude, you could eat
Eric Readinger
5:38
all kinds of stuff. Well, I think it's either salads go to if you go somewhere it's like a chain. How's that keto, though like the
Law Smith
5:46
coupons, or that caesar dressing it's gotta have a bunch of sugar. It's mostly fat. It's all oil. Is that real? But all right,
Eric Readinger
5:53
we got it. We have a
Law Smith
5:54
like you have it. Like we got to make a declaration though because that there's the airport sees yourself Right that you get the chicken Caesar salad, right. And that has the packet from made from my craft or something right that has a bunch of sugar in it. Maybe
Eric Readinger
6:09
not most lava but most of the time caesar dressing is mostly fat.
Law Smith
6:13
Does it taste good? Yeah. No, it's it's usually Halloween. Yeah.
Eric Readinger
6:18
All right. Well, look, I've like you've done no research on this.
Law Smith
6:22
I've done zero. I feel it. I feel it. It's an emotion. Yeah, the food's emotional. I told someone I'm keto today as I ate a doughnut. And they're like, Yeah, totally. just lying to them. eat whatever you want. It just go, man. I'm keto now.
Eric Readinger
6:40
Duncan. No, I do this move my hand. Okay, now I'm in. Now on keto.
Law Smith
6:46
It's an invisible wall. I put up
Eric Readinger
6:48
cereal now. keto, I have
Law Smith
6:50
been trying to do less sugar less grain diet and I feel better and it's only been like four days. Good. Yeah, definitely. Yeah. Get it all out, though.
7:01
No more nothing. No sugar. Master.
7:03
Oh,
Eric Readinger
7:04
two it's good for you.
Law Smith
7:06
Well, yeah, I don't want it. I don't wanna be 35 year old getting wet dreams, that's for sure. Yeah, well, I'm not. I'm not dating. I'm not going out on the town with any lady. So an old loaded revolver down there. Yeah, you don't? Yeah, you need to take care of yourself in that way. I guess. It's kind of maintenance. It's kind of cruel that nature makes you do that. What do you think would
Eric Readinger
7:28
help Alex Alex but like, I wonder how long before they talk about jerking off? Well, look,
2
Speaker 2
7:34
I knew I knew it was gonna be soon. It was gonna be quick. brand, seven. And actually, it's what actually, I don't know if you guys are aware of this, but I'm pretty active on the Reddit community right now. No, no.
Law Smith
7:49
I was like, pretty active on the message boards on Pornhub.
7:54
I mean, that's where you make friends, right? Like,
Law Smith
7:56
that's who does it. They're your they're your internet friends.
8:00
No, no not November you know?
Law Smith
8:03
Yeah, fuck that. Sorry. No, no I don't know who came up with this shit. No, not November.
Eric Readinger
8:11
Oh, just don't not all November. What is everybody? December
Law Smith
8:14
is fine at the end of the month. Yeah,
Eric Readinger
8:16
thanksgiving so there's gonna be murder fests.
2
Speaker 2
8:19
Yes, there's, there's a subreddit called nofap. And these people believe that masturbation leads to like, I guess porn addiction, all these different things mess with your brain chemicals to where you feel anxious anxiety, depression, all this stuff. And they they've been all that on porn. masturbation. I've stumbled into this weird rabbit hole internet. I was like, What is going on? Yeah.
Law Smith
8:48
Yeah, it's gotta be I mean, look, I hang around with comedians. And if that's not that's like a part time job is going on.
Eric Readinger
8:56
Listen, I'm busy. thing
Law Smith
9:01
I definitely think it replay. If you look at time as like a commodity, I kind of I look at it as like a unit measurement. Like
9:08
I look at it like a flat circle. And it's Yeah,
Law Smith
9:11
we get to that fifth dimension man. It's called love. But what I'm saying is, I feel like you can fill your cup up, I think the anxieties because you realize you're not doing anything except that and you should everybody knows they should be doing something else, but they're not getting that social aspect of their life in and whether people are lone wolves or whatever. Everybody kind of needs some kind of community some more a lot more than others. I'm more of a I like being around people a lot more. I don't necessarily. I'm kind of weird because I like people around me, but I don't necessarily want to be chatty Cathy. Like Listen, I love this day. I loved having her office where people were working there, but I don't need to talk to him. I just like having everybody around. Yeah, I don't know what that is. But watch the workout. Yeah, watch me freak out. Because I only got 20 minutes. But um, so speaking of working out, that's what I was talking to you about. Because I was like, if you're kind of like in a funk and we all get in a funk, so there's nothing like embarrassing or any of that, about that. And you're, you're open about talking about any of this stuff. Yeah, it'd be hard not to be hard to do the lunch pool kind of brand without talking about your own experience. But, you know, we were texting back and forth. It was just like, here's some ideas you didn't ask for that I, I sent your way but I was like, guy, I think guys, when we don't have some physical work to do, I think almost all guys atrophy in everything, like their whole body, mental, mental, physical, spiritual. I think we all atrophy if we don't keep ourselves physically going in one way or the other. That's why it's like, if you can't work out because your back's all fucked up. You know, see if you can do something with your hands like build something Yeah, it's like
Eric Readinger
11:00
an intrinsic guilt. Right. Definitely from it. I think it's just more rival. Yeah, it's like, I think it's, I think it's for everybody. Honestly, I think men and women, I don't think it's just men, but men, it's much more obvious. I think.
Law Smith
11:13
I think the effects are greater though. Yeah, that's true, too. Yeah. Well, maybe not. Oh, no.
Eric Readinger
11:19
Well, working out does, you know, cause you to hormone testosterone if you're, you know, doing the right exercises and things which can cause measurable chemical reaction.
Law Smith
11:30
You know, so what? So what have you been able to do to kind of curve that lately? That was probably I don't know, two weeks ago, we were taught anything to help anything? What was my advice?
2
Speaker 2
11:46
So the pump pump was ego a little bit. I mean, you hit the nail on the head. I think, in our research, what we've been doing with one school, we found that there's a lot of latent mental health. issues out there, especially in the professional space. And it's, it's, it's becoming less of a taboo to talk about, but it's a it's still a little stigmatized. But you know, like, I have a family history of bipolar disorder. And it's something that I was like, you know, I've been trying to like, stay away from talking about I'm like, all you know, I'll just eat right, oh, I'll do exercise, I'll do all this stuff. But I had to really be honest with myself and say, over the past 10 years, you know, I've had these really crazy has, and that's one of the symptoms of the disorder, where you feel like you have superpowers, you know, you can get a lot done, you don't need sleep, you don't need to eat. But then it's, it's, you know, balanced out by these, like, super knowing lows where you just don't want to do anything. And I think, you know, I have this family, that family history, there's tendencies. And when I was talking to law, you were you were basically like, you know, you sound like you're down, I'd heard my back. I had an exercise in like, two months. And so you Your advice was well taken, I actually went and picked up a $15 projector at a yard sale. So yeah, we have a we have a we have a big basement room. So I made a I went to Home Depot, got some boards, and I built the projector screen. And you know, it's just something simple. But just getting out of the house, having a project creating something that really helped me focus my energy and effort. And then at the end, you kind of get that like, like Eric said, you get that endorphin rush really like, okay, I did something I did.
Law Smith
13:31
Yeah, we're all looking for gold stars. I was thinking about this the other day, like, there's a lot of people the reason people humblebrag online a lot is they don't get the recognition, probably a lot in their own life. You know, like, the gym post, as annoying as those are for a lot of people. I think part of that is I Well, I don't think anybody sees me doing this, right. So I don't I like to make fun of it, but I'll do it too. And it's in the same way. It's like, we know All three of us know in digital. Surely, like your schedules weird like that sometimes because it's hard to discipline yourself to go, Okay, I'm gonna stop here and then wake up like a normal person. Because you'd rather just go, you'll figure out a way to justify will time. There's a time value of it compounding if I finish it now, it'll affect it'll be better down the line. I'd rather burn out a little bit. You justify all that shit and you end up it's not a good life. Yeah. Especially if you know like what you have to do,
Eric Readinger
14:29
right? It's not like if you're trying to figure something out. That's something I'm much easier to walk away from and like, do something differently and come back to it. But if I know Oh, I just got to do this. This this work? Yeah. It's like, I'm just gonna I won't stop until I finish it.
Law Smith
14:45
Yeah, and it's not. It's tough. That's tough to do in digital and then the other part and you don't get recognition really never get a client that's like, perfect, Awesome, thanks. You're the best. It's, there's always something wrong like, you just know. Turning it in. Whatever you're doing digitally, it's never gonna be like, Oh, you guys are fucking awesome. Like, it's like, yeah, it's, it's kind of is good and bad, right? It's kind of the idea that like, stand up like, your sets never 100% you talk to any of the big guys too, and they're like, they'll kill and you watch him offstage and they're like, I don't know, it was okay. No, I missed this thing. And I've fucked this thing up. So there's that part. But what I was saying is, the recognition a lot of the time can give you the motivation, like, I'm a big inertia guy. So like, the more I'm doing, the more I can do and like, eventually becomes this thing where it doesn't feel taxing to do all these things and juggle them all. But when I do hit a law, and I'm not taking care of myself, that it can go the other way too. So I totally empathize with that situation. Like I've told Eric that sometimes it might. Yeah, I haven't been sleeping all week, and I just woke up after like, 48 hours straight. Yeah, basically That's a and that's not, it's not. And now you have a kid, right? So you have to kind of be wary of it, you know, are aware of it. But you know, I think the weird thing that we all want is a little recognition I think lunch pool is good in the in the way that human interaction for lunch, even with a stranger, right, that just needs a connection of some sort. That is like a basic pitch of a basic pitch need of Maslow's hierarchy of needs. Yeah.
2
Speaker 2
16:34
Well, and it's something that we you know, that I strongly believe in is that motivation is fleeting. So you know, an example is like you said, I have a two year old almost two year old daughter and you know, my day my whole schedule change and I didn't have a whole lot of time to squeeze in. You know, some some alone me time. It was all either work working for clients working on this Start up, you know, whatever it may be, you're getting her ready for daycare. So, you know, I went through this extreme burst of motivation a few months ago, and I started getting up at 5am. Every morning. Yeah, now we go do yoga workout a little bit, I would write down my face activity plan. And that lasted for like two weeks. I felt awesome. You know, but then you there's that one day where you go out to dinner, have some wine. Exactly. Oh, yeah. So I think that's, you know, that's another thing that, you know, is the power of what we're doing at lunch. Cool is it's accountability. It's, you know, a lot of people have coaches, why do people work out in groups? It's because sometimes you don't have the internal motivation and you need someone to be like, hey, let's go to the gym. I know you don't feel like it. We're going anyway. And it's just that little nudge that you need that kind of sets you over the top, and it can be the same thing with just taking a break in your day. It's like I have all this work to do. Need to really focus and hammer down, I got deadlines, I got clients bring down my head. But sometimes you just need somebody to come around and be like, hey, well, you need a break man, you
Law Smith
18:10
know I do to myself now I can create my own fake deadlines that aren't as crucial as I'm making them. And sometimes I'll Oh, like overemphasize I gotta get this done. And it'll almost it has a negative effect. It'll like, it's almost like, you got too many things running on your computer and like, I can, I'll slowly get it done, but I'm not. I'm not focused, because there's like a weird anxious part. So now I either go, I'll go like do like like a 20 minute workout or like, now I'll do a walk because it's sometimes you just can't. I've already done the workout for the day kind of thing and I don't want to do it again. You know, You'll hurt yourself that
18:55
treadmill.
Law Smith
18:56
I need to get the treadmill. No, I got I mean, I walk outside.
Eric Readinger
19:00
Right, but I can work on the laptop on my treadmill.
Law Smith
19:03
I don't My hands are too sweaty. I can barely do it. It's just sitting still. You see my computer my keyboard looks gross a bunch
Eric Readinger
19:09
of fans and trying to help you.
Law Smith
19:11
No, no, I'm with you. I'm no I'm envious. I can't do that. Like I, I physically, I don't think I can. I remember I tried to do that in the office with the bike. And I tried to put the laptop on top of the spin bike. Yeah. And that. That's no bueno. But it doesn't mean I can't do other stuff. So I'll dictate stuff. If I'm really on my game. I'll dictate content or dictate ideas for this show. You know, ahead of time and that's, that's where I needed to get but for you, it's like I was I pulled up a study while we've been talking. My friend, Tracy, who owned knockout LA to a big kind of fitness brand over in LA. We're getting a lot of attention. I'm pumped for where we get her on the show soon. But you know, 80% of Americans are insufficiently active That's, that's crazy. So he thinks that it so, you know, previous research has shown that lifting weights helps lift depression, cardiovascular activities, reduce the effect, effects of anxiety, and any type of movement improves mental health. And so, you know, part of it is just getting up and getting out the hardest part of going to the gym is driving there.
Eric Readinger
20:24
I think that a lot of people have like a thing in their head that I need to do. I got to go to the gym for an hour. If I find Yeah, it's like, I don't feel like going for an hour. It's like, Okay, well, I just won't go. It's like, No, it's not. It's like that big. There was a giant fat guy who couldn't even get out of a chair and he lost 900 pounds, whatever he lost, and he couldn't walk. But all he could do was wave his arms around or whatever he could do. Yeah. And it was like, that guy. You know, once he made the decision, he wasn't going to be like, Oh, I'm just not gonna you know, I can't cuz every little bit helps. Yeah, every movement takes calories. Some people got a real On Sunday talking take salary on
Law Smith
21:02
Sunday, I was feeling a little anxious from God, I felt guilty I was getting, I wasn't working and I was tired, right? I was kind of just was like almost about to flop and go, I might just lay on the couch and just watch redzone all day, you know, and I was about in that mode. I was like, the last time I did that. It was nice. Every now and again is fine, right? But it's one of those things where it was like, I don't, I'll feel way guiltier that night or Monday morning that I didn't do shit with my life that day. And so I go what would the opposite of doing that right now. So I was just like, Alright, I could go right back to sleep, or I could get up and we were going to record on Sunday couldn't do it. And so I was like, Alright, we're not doing that. I'm just gonna get up and go for a run and I'll run as far as I can go until I get tired. I was sore from working out the last three days pretty hard. I'll just go I'll just go until I can go and then I'll realize it and then I'll just walk jog or just walk until it all answer. I just answered emails and got my to do list set up for that week ahead of time. So I was like, Oh, yeah, that's right. I'm a person that even if I just go on a walk, it's not more of an exercise it'll actually get my brain going in a motivational way to do task work like that. There's nothing
Eric Readinger
22:23
wrong with walking right? It's you know, it's moving as
Law Smith
22:26
I always had some reason I have to get over this like old lady picture my head of like, little weights and like, I know, like, I'm going on
22:33
I'm sizing but yeah.
Law Smith
22:37
As long as I get other exercise done to me, that's fine. The walk is just extra.
Eric Readinger
22:41
Well, I mean, it's you're gonna burn calories. You're not necessarily gonna get the endorphins that went off a run might give you Yeah, but you're still burning the calories. It doesn't have the
Law Smith
22:51
my hip was getting fucked up. And I was like, well, don't push this. You know? Yeah, I've been stretching enough. So there you go. But it was like a block. ran for about two and a half miles and then just won a total of eight. So it was like in Tampa it's weird because everybody thinks you have a DUI if you walk around the city so, so and I, it's a weird context is if we lived in New York, you'd walk for two hours and that wouldn't be a big that wouldn't be weird. Like if I walked from Eric's place to my place, which is probably eight miles or so, you know, people would be like, what, what's wrong what's going on is like, I just wanted to but if you walked you know wanted to take a walk for two hours. Somewhere in like in a spread out city like this or like Denver or Birmingham or something like that. Like weird, what's wrong? Are you crazy?
Eric Readinger
23:44
Math what's really messed up that our cities are built that way to
Law Smith
23:48
stop judging me for walking on the highways, guys. It's weird.
2
Speaker 2
23:52
Well, I'm not sure if this is true. So take this with a grain of salt. Maybe I can research it afterwards. But recently, my Uncle, he was telling me that your induction system and like your lymph nodes and everything, replenish while you're walking. So just that movement is like your body's flushing through every I don't know, I don't know. I don't know,
Law Smith
24:16
I don't know, it's it's like throat,
Eric Readinger
24:18
it's like your hormones.
2
Speaker 2
24:22
I mean, I don't know, like, I don't know if it's true at the verify. But it makes sense that if you're just sedentary, if you're just sitting there, your systems are like, oh, we're good. We're not gonna do anything. But if you're walking around, you're moving, you're getting away from your desk. Your body's like, Okay, it's time to cycle through this, we'll get some of these toxins
Eric Readinger
24:44
that your body wants to chill out. Your body wants to be at homeostasis. It doesn't want to burn fat. It doesn't want to do any of that stuff. It wants you to survive. By getting up and moving around. It's got to change. It's got to, you know, change whatever. It's the way it was using their energy systems and That, you know, yeah, we're burning calories.
Law Smith
25:03
How much time we got left?
Eric Readinger
25:04
We got like five minutes. All right, I want to 34. Alex, you got a meeting?
Law Smith
25:08
Alex, I had to. I have a couple of random questions I wanted to or pitch ideas to you while I got you on board here. Hey, do you know how to scrape emails at gmail? I can't figure this out. So used to be able to export all your emails, let's say and this is a good advice for anybody that's doing their own new brand or something, make an email list in MailChimp, you get 2000 subscribers for free. That's a 2001 they start charging you, but used to be able to take all your emails, anybody you've emailed back and forth with where it predictively pops up. It would automatically get rolled up into a contact list in your Gmail, and then you can export that whole thing into a CSV or Excel file, right? And then you
25:53
do know how to do that. So if we actually put weight, you can't do it like
Law Smith
25:57
that anymore. So Google may An app literally called Google Contacts that you have to tab everybody now you have to manually go through everybody and add them to your contacts list. So it's not you can't you can't do it that way. I'm
2
Speaker 2
26:14
looking at I'm looking at a Google Contacts right now. That's what I was gonna suggest you can export it there. You have to actually add. Yep. Yeah, manually.
Law Smith
26:23
Yeah. So I'm trying to figure out a way to do I know there's a bunch of Chrome extensions. I figured you're kind of someone that plays around with this kind of stuff like I do. And I know if you knew anything off the top your head sounds like you don't know what you knew about the duck soup thing on LinkedIn, if you want to tell everybody what that was.
2
Speaker 2
26:44
Yeah, duck soup is. It's pretty cool. There's a there's actually another one too, that I haven't mentioned to you before. There's a pretty cool plugin with it goes along the same what I call semi automation technique. So Duck Soup is a plugin for LinkedIn, where you can basically you do a search for a type of person. So maybe they work at a company, maybe they are in a certain industry. And what it'll do is it'll go step by step and view their profile. And you can actually, you can send a request, or you can send messages, you can see connections, I just like to view the profiles, because greetin has that weird feature where it's like who's viewed your profile? So it just puts you in their world, basically,
Law Smith
27:27
I think I just read a stat 60% pay for some premium of LinkedIn or the active users Really? Yeah, you can use the cheap you can use the cheaper just to see viewed You know, that's like 15 bucks or something. I can't remember
27:44
curiosity is huge, though. I mean, you want to know like, Who's that was?
Law Smith
27:47
Getting remember Facebook? Like, you're creeping on some chick, and you're like, Ah, fuck actually hit like on an old picture. I was trying to look at a bathing suit. Yeah. I mean, that's it. Don't do that right, Alex?
28:02
No, never I'm happily married my wife.
Law Smith
28:07
So what's the alternative to duck soup?
2
Speaker 2
28:12
What's not alternative duck soup, but it's actually a new gangster. But it's a gangster product because it's, it's called yam Yet Another Mail Merge. It's a plugin for Excel. So for my Google office, or Google, Google Sheets, I'm sorry. Yeah. And what it does is, you can send a mail merge from your Gmail account
Law Smith
28:39
is a mail merge.
2
Speaker 2
28:40
So mail merge is like, Outlook wherever you're like, I got this list of 600 people. I want to email them all individually. But I wanted to kind of I want to be personalized, but I don't have time to sit there one by one. So you can put in merge fields like Oh, yeah. All right. Invite you personally to come to my Digital Marketing get together and you put the simple HTML code for like first name. Last name, comma. Yeah. Yeah. So you have a spreadsheet with your contact list. You put run this plug in and you could send, like, personalized email to all your people.
Law Smith
29:16
And that's it that is that connected to LinkedIn is that we said,
2
Speaker 2
29:23
No, it's not gonna really there's just a similar, you know, I call it semi automation, because it's like, What's something that I would do anyway? repeatedly? Right?
Law Smith
29:35
Through MailChimp though.
2
Speaker 2
29:37
What would MailChimp you know, like, there's a there's a certain amount of you've heard the term banner blindness, right? No, so you go to a website, you just don't even see the ads because we're so conditioned to ignore them. What's the same thing with emails when they see my answer?
29:55
Click on all your ads.
Law Smith
29:57
What should he do? Yeah,
2
Speaker 2
29:59
but all right. On my inbox, I get an email. And you can tell there's like little cues where you can see that it's from MailChimp. Oh, yeah, just kind of ignore that. But if you get an email from a friend, you ignore that.
Law Smith
30:14
You got to remember not everybody's analytical like you, I have to remember that I do dumb guy math. Like, I can see stuff. I know, it's I know, ads are hitting me. I'll still click on him, like, I know, I know why they're targeting me. And I know, I know, the whole I know the whole UX, but it's like, I'll still click on a random ad and get suckered into it. You know?
2
Speaker 2
30:38
Nobody, nobody likes to get suckered another. I mean, speaking specifically of LinkedIn, I don't know if you saw my other trick that I've been putting out there and a lot of people were pretty receptive to it. One of my posts got like 6000 hits on it. It was basically looking my name on LinkedIn. There's a light bulb before my name. Yeah. Don't do that just to stand out I do it because I hate over excessive automation. And so a lot of these people that are using bots to connect and message you, when it puts your your first name and it doesn't recognize the emotion. Say, Hey, Alex, I'd love to connect with you. And I'm like, okay, like sometimes I'll let one slide. But then some of these people have a whole sequence where it'd be like, hey, question mark, Alex Yeah, just you haven't responded to visit you know? And like that. I'm like, okay, that's too much. You can't automate the whole the whole relationship building like copy that
1
Speaker 1
31:36
is there. What should I put in that? What's a good emoji? I should put on an eggplant eggplant.
31:42
Eggplant will be fitting for you if the new
Law Smith
31:43
position I just accepted a like that I got a bunch of those generic congrats on your new role. And I replied to everybody. Hey, thanks for the generic response. I know. Those are ones we couldn't even do that it's kind of annoying, cuz they just followed what Gmail is doing where you can you can do they'd pick three answers for you. But like, I don't Yeah, I don't understand that. I get the replies I don't get like, Hey, you should send a generic message to him that everybody knows is generic, right? So I, the people who thought it was funny that I gave a little shit about it. Now I like them. Like, I have 3000 connections on LinkedIn. I'm a LinkedIn whore. So I don't know most of the people have on their
2
Speaker 2
32:24
LinkedIn should just like they could have that feature. But I could just send you one and be like, hey, these 300 people that you connect with says, congratulations. Good job. You know, like, you don't need an individual message for even less personal
Law Smith
32:39
Yeah, but yeah, you're not playing to the endorphins, part of like, ooh, people like me, because that I mean, that's a lot of it. Let's be honest. That's why they want people to dm Yeah, yeah. Oh, yeah, maybe. I mean, that's like, I see dating apps too. They, they there's an endorphin rush. Everybody gets from like, Oh, you match that with someone. All right, buddy. Good sound sprightlier.
33:02
We talk to you. A lot better good. It's all good. It's because I reached out to my buddy. Well yeah, good advice.
Law Smith
33:09
That's what I'm talking about. I'm a healer cool
33:12
What about my
33:14
lunch fool die Oh
Law Smith
33:19
on that beta later
